Why getting paid for your passion isn’t a myth (but does require some work on your part)

By on Jun 22, 2016 in Blog, business | 0 comments

Getting paid for your passion is the dream many business owners have. You’ve probably seen the phrase follow your bliss. You’ve also likely heard people saying that following one’s bliss doesn’t automatically lead to business. Those people are right. Following your bliss doesn’t automatically lead to money coming into the door. And when you realize that it can be downright disheartening. After all, doing what you love is why you went into business and surely it should be easier then it is? If you love doing it, shouldn’t that make the struggles go away, and open the door to income? Have you ever asked yourself that question (or some variant of it)? I have. I have asked that question many times, from a place of frustration because something I was doing just wasn’t coming together the way I thought it should. What I didn’t realize at the time is that getting paid for your passion isn’t a myth, but it does require some work on your part. That work isn’t just perfecting your craft or services (though that’s important) and it isn’t just adjusting your money mindset (though having a good relationship with money is important). The work you need to do in order to get paid for your passion involves developing a business and marketing strategy, and then implementing that strategy via the specific actions (tactics) that will put you in front of the people who need and want what you have to offer. Doing that work is what turns some people off. They want to do what they love, but they don’t realize that part of doing what you love involves running your business. And you can’t effectively run your business without a strategy or actions that implement the strategy. Doing that work can seem boring, but it so important, because when you have a plan and you are taking actions, what happens is you actually do get paid for your passion. But let’s be honest…doing that work can be intimidating. And often the business owner is going it alone, especially at the beginning. Add to that a societal stigma that if you aren’t succeeding, you must be lazy or not trying hard enough or insert whatever...

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May Eccentric Entrepreneur podcasts and book reviews

By on May 27, 2016 in Blog, Radio | 0 comments

Eccentric Entrepreneurs podcast: What is eccentricity?¬†with Lauren Ouellete-Bruchard and Robert King Eccentric Entrepreneurs podcast: How to build a successful Tarot Reading Business with Lilian Wrenrick and Azucena Alev Eccentric Entrepreneurs podcast: How to stay healthy when you own a business with Kalina Barton Jones. Book Review: Influence Science and Practice by Robert Cialdini This was a fascinating book to read because the author explores specific behaviors people do that can be used to influence other people, as well as sharing how to defend against those behaviors. As I read the book I implemented his suggestions and found it was much easier to recognize situations where people were trying to influence and manipulate choices. This is a must read book to help you recognize these behaviors and defend against them. What this book will help you do is recognize how people are influenced, and why, and what to look for in whatever situation you are in, as well as what to do to counter those behaviors. Book Review: How to Attract significantly more customers in good times and bad by Mark Paul In this book, the author reveals 8 secrets to helping businesses improve their bottom line. Most of the secrets are actually common sense, but given how rarely common sense is followed, I like that the author includes them and uses to challenge the reader to get out of his/her usual way of doing things so that they can determine what activities actually work and what activities don’t work. The author does a good job of showing how you can qualitatively and quantitatively evaluate your activities as well as why you want to and does provide some assistance if you are looking for help. If you want to grow your business, this is a good resource to help you with that process. Do you enjoy my writing, videos and the Eccentric Entrepreneurs podcast? If so please donate. Your donations go toward the costs of the podcast and this website. Even a dollar helps me maintain and continue the work that you are enjoying....

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I gave myself permission to change and it liberated me

By on May 12, 2016 in Attitude, behavior, Blog | 0 comments

Something I’ve always been good at is bashing my head against a wall (metaphorically) when it comes to trying to do something. I can be very stubborn, to the point that it becomes a detriment because I’m feeling frustrated, but still trying to make something happen, when it isn’t happening. Not too surprisingly I also see this same behavior in a lot of other business owners, because let’s face it we own a business in part because we want to be in control. However, sometimes we need to give ourselves permission to change from what we’re doing now to something more effective. Recently I was feeling this way yet again with my attempts to launch a couple of classes. I had learned a new way to launch the classes and I’d done everything the way I’d learned it, but it wasn’t working. And it was very frustrating, because the person I learned from seemed to pull if off effortlessly, but for me it just wasn’t coming together and I couldn’t figure out what it was I wasn’t doing that the other person was doing. I was bashing my head against the wall and getting no where fast. But the second time I tried the launch approach I learned, instead of continuing to force myself to do it, when I was getting the same results as before, I stopped myself. The whole point of making the changes I’ve made in my businesses was to avoid situations like this, where I wasn’t getting anywhere and yet I was right back at it. So I did something different… I gave myself permission to step back and change what I was doing, because it wasn’t working. Instead of continuing to force myself to do an activity that was just resulting in frustration, I stopped and I looked at everything else I was doing as well and asked myself if I was enjoying what I was doing or if it was feeling like a grind. The answer it was feeling like a grind, especially because I wasn’t getting the results wanted. Now the truth is that sometimes in business you have to stick it out and do some hard work that isn’t fun or...

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What I wish I knew about Networking when I first started my Business

By on Apr 7, 2016 in Blog, networking | 4 comments

When I was still in the coaching program to get my certification, I remember the instructor talking to us about networking. She told us that if we joined a networking group we needed to commit to the networking group. We needed to show up and be present and make sure people got to know us. It was good advice and I took it to heart, but in retrospect I must admit there are a few other things I wish I’d known about networking when I started Imagine Your Reality. Networking isn’t a substitute for sales. So often what I’ve seen in networking groups (and I’ve been guilty of it as well) is people trying their damnedest to avoid sales by networking. The problem with that approach is that you will avoid sales, and money, as a result. A business needs money in order to grow (and you need it to, if you want to pay your bills). In a networking group, you are there to network, which means you learn about each other and ideally promote and recommend each other to businesses. I say ideally, because it doesn’t always work. To make it work you need the right kind of training on how to network, and most lead organizations don’t do an effective job of teaching networking skills. But the sad truth is some people are scared of sales, of really putting themselves out there, and so networking becomes a safe haven of sorts, because you can talk about yourself without really selling anyone. The benefit is that you can get more comfortable talking about your business and your self (and even get an occasional sale), but the problem is that at some point you’ve got to leave the nest and put yourself out there. And while networking can help you with that, if you only to stick to networking as a marketing and sales tactic, you’ll never sell anything. It was only when I stopped relying on networking groups so much that I became more focused on sales. Lead Referral Groups and Chambers of Commerce work for Product based businesses, but not so much for service based businesses In the years I belonged to lead referral groups, I...

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