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Protected: Eccentric Success August 2016

By on Aug 1, 2016 in Blog | 3 comments

Welcome Eccentric Successors, This is your resource page for August 2016. The topic of the month is: How to Grow your email list. In my opinion email lists are underused as a form of marketing. What’s important to remember is that email is NOT on the way out. It’s a viable platform for marketing your business, particularly when combined with other forms of marketing. This month our format is a little different from the previous month. Instead of having one webinar, a guest speaker, and a Q and A session, we will have 3 webinars. Each webinar will be on a specific subtopic. The reason I’m doing the webinars is because it is easier to show you, so I suggest if possible joining the webinars via your computer so I can share my screen with you. Workshop: How to Develop a Lead Magnet for your business. Password is lead Workshop 2: How to design your email newsletter password chimp Workshop 3: How to write your newsletter Date TBD Monthly Giveaway: click here for your chance to get a 1:1 session with Taylor Weekly Challenges: I’ll post the weekly challenges on here, but you’ll also see them posted on the Eccentric Success group, one for each week. Share your results in the group!   Week 1: Assess your current email marketing strategy Most businesses don’t have a clear email marketing strategy. I’d like you to share the following information on our Facebook group. What is your Website address? What email marketing platform are you using? Do you have a subscription form on your site? Do you have an automated email that people receive when people sign up for you e-newsletter? Are you offering people anything in order for them to sign up? If you want people to sign up for your newsletter you need to offer them something. It could be a free e-course, or it could be an e-book or something else, but whatever it is, you need to provide some incentive for them to sign up when they visit your site. Now let’s look at your actual activity. How often are you writing an e-newsletter? What is your e-newsletter primarily about? How many times do you promote a service...

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July 2016 Eccentric Entrepreneurs podcasts + Book Reviews

By on Jul 27, 2016 in Blog, Radio | 0 comments

Did you miss an episode of Eccentric Entrepreneurs in July? Here are the links to the episodes. Eccentric Entrepreneurs: Money and Business with Kevin Minkoff Eccentric Entrepreneurs: The Business of Art with Cate Anevski Book Review: The Art of Asking by Amanda Palmer A friend of mine gave me this book and despite the fact that I was already reading 8 books at the time, I cracked the cover that night and started reading. And I was hooked, both by Amanda’s story and what the book is really about: How to ask, how to give, and how to receive. There were times I read this book and felt really moved to tears, times I felt emotions come up where I needed to explore why I felt so resistant to trusting, giving, or asking. This book gave me a ton to think about and work through, in a good way. There are lessons here I’ll revisit, and work into my business and life. If you don’t read anything else this year, do yourself a favor and read this book. Book Review: Ensouling Language by Stephen Buhner If you’re a writer of nonfiction or fiction, Ensouling Language is an essential must read book on the art of writing. While the author’s focus is on non-fiction, the insights he shares can be applied to fiction. As I read this book and tried the exercises, it really helped me look at my writing from a different, deeper perspective. I started focusing on the spirit of the writing, the rhythm of the words and punctuation of the writing, and the intangible experience that could occur in writing if one is willing to trust the writing and let it happen. I can’t recommend this book enough to my fellow writers or anyone interested in language and how to work with...

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3 Eccentric Lessons we can learn from Walt Disney on how to turn your vision into a Business

By on Jul 26, 2016 in Blog, Creativity | 0 comments

When I was on my vacation at Disneyland, I went on a tour called Walking in Walt’s Footsteps. It was a fascinating journey into the history of Disneyland, but it was also an excellent example of what happens when you define your vision and stick with it, in order to turn it into a viable reality. Disneyland, and really just Disney in general is still operating off the systems and practices that Walt first put together, which is an amazing accomplishment, especially so long after the life of the founder of the company. So here are 3 lessons I got from my visit to Disneyland that I’m applying to my business and that you can apply to yours. 1. Your vision for your business is defined by the systems you build to support it. Walt Disney had a vision for what Disneyland would look like and how it would run as well as who it would be for. But he also understood that his vision needed systems and what he did was design those very systems to make the experience of Disneyland fun for the people visiting it. Even now those same systems are in place in order to make it easier to run the park, but also insure that people get the experience they are looking for. At the same time, the systems are designed to engage people and get them to spend money. Whether it’s special scents used at specific places or just the positioning or the experience of meeting characters, everything is designed to engage and draw people into an alternate universe. Do you have a vision for your business and is so what systems do you have in place to support and manifest that vision? Disney understood that creativity had to be balanced with process and he combined both to create his empire. 2. Know what to present and what to leave in the background. When you’re in Disneyland, you are onstage. But there also places reserved specifically for the cast members (employees), which are known as backstage. The backstage isn’t open to the public. In your own business knowing what to present and what to leave in the background can be very important. Your...

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How to avoid taking your clients for granted

By on Jul 21, 2016 in Blog | 0 comments

I hate being taken for granted. It’s one of the worst feelings in the world. It feels like someone kicked me in the teeth or took everything I did and threw it away. I also hate taking someone for granted, because once I realize I’ve taken someone for granted, I see their hurt and anger and recognize I’ve played a role in that feeling. The other day I had a conversation with a client about one of their clients. Their client was unhappy because some requested changes to a specific product hadn’t been done, and the changes had been requested a while back. I told my client to get the work done, thank them for being patient, and also apologize for taking so long. A little humility goes a long way toward salving the wound of being taken for granted. Being honest about how you’ve taken someone for grated and resolving through actions to make the right changes also helps a lot. However the best course of action is to NEVER take your clients for granted. Easier said than done. I can share my own approach with you. What I do to avoid taking my clients for granted is recognize that at any time my client could call me up and tell me they don’t my services anymore. I don’t take it as a given that I’ll always have a client, because things do change. So my responsibility to my client and myself is to make sure I take care of my client, check in on what’s happening and do whatever research is needed in order to help them become successful. In short, I make it a point to always do my due diligence in my work for my clients. Before each coaching session I ask myself what I can do to help them, and what I need to do to stay on their agenda. After each session I ask myself what I might have done differently, how I could improve what I did. Asking these questions helps me evaluate my relationship with my client. I want to discover what is or isn’t working and by evaluating my performance I can learn a lot. I also check in with my...

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You never know who will come to dinner

By on Jul 18, 2016 in Blog, boundaries, business | 1 comment

I recently watched an episode of Undercover Boss. The boss had spent the day learning one of the jobs he has his employees do (without them knowing he was the boss). The employee invited the boss to have dinner at her home. The situation reminded me of the classic myths where a god shows up in disguise to the doors of one of the people who worships the god, to test the person. If the person is hospitable, then they are blessed by the god, but if not, then misfortune falls on them. It was also a lesson in respect. The real lesson is that you never know who will show up in your life. As such its important to treat each person the way you would want to be treated and the way you would treat the most important person in your life. I’ll admit I’m not always good at this. You see someone and you look at their appearance or how they express themselves, or whatever else and you start judging them. I’ve done it before and I’ll probably do it again. The best I can really do is to be aware of my judgments, and to file them away and really look at the person as a person instead of through the filter of my judgments. This is important for business and also life. The ability to look beyond your own judgments is what allows you to be present with the person. Being present with someone is how you discover who they are as well as what their wants and needs are. That can’t occur if you come into the meeting with unexamined biases and judgments. Examining your biases and judgments allows you to dismiss them, to let go of them, so that you can be present and discover the person. You never know who is coming to dinner. Go into any situation and take away what you think you know and open yourself to the actual experience. And when you do that ask yourself how you would want to be treated and then treat the person the same way....

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What I am devoted to is what fuels my business

By on Jul 8, 2016 in behavior, Blog | 0 comments

I recently saw this post from the excellent Megan Potter (who will be one of my guests in August on Eccentric Entrepreneurs!) about what she is devoted to and I thought, “Ya know, I should write something like that!” So below is my list of what I’m devoted to. I share it to also show how it fuels my businesses, driving me to do what I do and really just helping to inform the overall awesomeness of my life and the people who are in it. What I’m devoted is at the heart of my life and business. It is from that place that I am able to do what I do. It is from that place that my calling manifests and speaks to the world through my actions. What I am devoted to and how that helps me serve you 1. I am devoted to living on my own schedule and helping you live on your schedule as well. Living on my own schedule means I get to do the work I am called to do. It means I get to focus on what really matters. I want that for you as well, and as such it really plays an important role in what I d and how I do it. 2. I am devoted to being myself and holding nothing back. So often we hold ourselves back and its ultimately to our detriment. I choose to no longer hold myself back. I choose to no longer filter myself. In making that choice what I really choose is to be bold and I want that for you as well because being bold is liberating. 3. I am devoted to working on what I feel passionate about. I’ve worked enough jobs to know that when you work on what you don’t feel passionate about, it kills your creative expression. I am devoted to working on what inspires me because then I can show up more. 4. I am devoted to thriving instead of just surviving. Many people seem to thrive, when in fact they just survive. I am devoted to thriving, to actively pursuing all of my interests and actively learning and changing because of what I learn. 5. I...

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