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Taylor offers keynote public speeches on the following topics:
Why Do I Need Social Networking For My Business?: Yes, you can do it less than one hour a week.
Social networking is a hot topic in businesses today. Many of us are not sure how it helps grow our business
or get us clients, and where do we have the time to add one more thing to our hectic lives?
In this program, Taylor Ellwood will show you step by step how to set up profiles on the various
social networking sites, as well as how to make social networking work for you. He will explain how to
automate your social networking presence so that you only need to spend an hour a week on these sites and
still have time to run your business and live your life.
In this speech you will learn:
- What Linkedin, Facebook, Biznik, Plaxo, Myspace, and Twitter are and why it's important to be
on some of these sites or all of them.
- What a status bar is and why it's a good idea to update it daily.
- How to get clients and business from these sites.
- How to automate your online presence so you are spending minimum time and effort, yet getting maximum return.
- The do's and don'ts of social networking and how to maintain a professional profile on each site.
If you're not sure what social networking is, or how it can help you grow your business, Taylor will not only
explain, but also demonstrate the benefit of social networks and show how they can get you more clients. See below for specific workshops on specific social media sites.
For more information, or to schedule Taylor, please contact us.
How to use social bookmarking to raise your visibility
Social bookmarking is a method you can use to share articles you are interested in with other people. But there's
a lot more to social bookmarking, which can be used to raise the visibility of your business. However
there's also a lot of social bookmarking sites. In this speech II'll explain what social bookmarking and how it's possible to automate
your social bookmarking, while using it to grow your business
In this speech you will learn:
- What social bookmarking is, and how it works.
- How to raise your business visibility using social bookmarking
- How to automate social bookmarking.
For more information, or to schedule Taylor, please contact us.
How to use podcasting and videocasting to market your book or business
Podcasting and videocasting are increasingly more important forms of media for reaching out to potential clients or the audience of your book.
I will explain why podcasting and videocasting is important, how you can use them to market your business and/or book, and
and how you can make yourself more visible to your potential audience, while also serving your community.
In this speech you will learn:
- What podcasting and videocasting is and what you need to be able to do each
- How podcasting and videocasting can be used to market your business
- How to use podcasting and videocasting to get in touch with your audience
For more information, or to schedule Taylor, please contact us.
How to build a marketing platform that sells your book
You can write the most elegant and wonderful book in the world, but unless you have an excellent marketing platform
to promote that book, publishers won't touch it. Drawing on my experienced as a published author and a Managing Non-Fiction Editor
for a small press, I will explain how you can create a successful marketing platform that will wow your publisher and agent,
while entertaining and informing the audience of your book of what you have to offer them.
In this speech you will learn:
- What a marketing platform is and how it can help you sell your book
- When to start marketing and what you need to do
- How to show publishers what you are doing to market your book so that they will say yes!
For more information, or to schedule Taylor, please contact us.
How to increase your marketing gravity
Every business wants marketing that draws clients to it and the services it offers. To get that kind of marketing,
you need to create marketing gravity, which inevitably draws people to you. I will explain what
the elements of marketing gravity are and how to create and enhance your marketing gravity.
In this speech you will learn:
- What marketing gravity is, and how it helps you bring clients to your business.
- What types of marketing you need to do in order to increase your marketing gravity.
- How to take your marketing gravity to the next level
For more information, or to schedule Taylor, please contact us.
Taylor offers workshops and teleclasses on the following topics:
Eleven Steps to Building a Successful Business
In this class, we cover the eleven essential elements of your business that every business owner needs to know
in order to build a successful business model that works. You will learn how to balance each element
of your business while also becoming stronger in all of them and creating a comprehensive business plan
that allows you to grow your business without feeling overwhelmed.
In this class you will learn:
- What the essential elements of your business are and what your satisfaction level is with each of them.
- How to turn your business weaknesses into strengths, while leveraging your existing strengths to continue growing your business
- How to create a comprehensive, incremental business plan that allows you to grow your business successfully.
For more information, or to schedule Taylor, please contact us.
How to Use Linkedin and Biznik to Promote Your Business
Linkedin and Biznik are two of the more popular social networking sites available to professionals and
entrepreneurs, but often I hear that people aren't sure how to use these sites or how they will get you clients.
I was once even told that someone thought that Linkedin was just another job hunting site. In this class, I clear
up the confusion about these sites and show you how to automate them.
In this class you will learn:
- How to set up a profile on Linkedin and Biznik
- How to use the Status update on Linkedin
- How to use the Question and Answer forum on Linkedin and Biztalk on Biznik
- What the groups feature is and how to use it on Linkedin and Biznik
- Why writing an article/putting on an event can be useful for raising your visibility.
For more information, or to schedule Taylor, please contact us.
How to Use Facebook and Twitter to Promote Your Business
Facebook and Twitter are two social networking sites which are increasingly becoming prominent in the social
media world, but how can you use these sites to grow your business, and is it really worth your time? I'll
explain how to use and automate these sites, so you can grow your business and still have time to live your life.
In this class you will learn:
- How to setup a profile on facebook and create a fan page for your business.
- How to create an event listing on facebook.
- What twitter is and what tools to use to make twitter useful.
- How to set up an rss feed from your blog to twitter via twitter feed.
- How to automate your status updates to different websites so you only have to update through twitter.
For more information, or to schedule Taylor, please contact us.
How to Use Plaxo, MySpace, and i-List to Promote Your Business
When people hear about MySpace, they may think of teenagers and rock bands, but did you know that Seniors and
Baby Boomers are increasingly using it? Learn how to use MySpace to reach that part of your client base, while
also learning about Plaxo and how you can automate your presence on it. I-list is a site which allows you to
list events on Facebook, Twitter, and other sites, as well as promote those events to your contacts on your email.
In this class you will learn:
- How to setup a profile on Plaxo and automate it.
- Learn why MySpace is for more than just kids and why you may need to use it to grow your business.
- How to use i-list to announce your events to craigslist, facebook, gmail, twitter, and other social media sites.
For more information, or to schedule Taylor, please contact us.
How to Use a Blog to Promote Your Business
You've heard of blogs, online journals where people write about different subjects and can sometimes
use them to market your business, but how does it work? In this class, I'll explain what a blog is, how it can
promote your business and how you can automate it.
In this class you will learn:
- What blog is and how to set up a wordpress or blogger blog account.
- How to use feedburner to automate your blogs
- What blog directory sites to get on to promote your blog
- How to use blog widgets with your blog
- How to let people subscribe to your blog by email
For more information, or to schedule Taylor, please contact us.
How to Use Social Bookmarking as a passive marketing tool
Social bookmarking allows you to save your bookmarks on the web and even share those bookmarks with other people.
However there's a lot more to social bookmarking than meets the eye! In this class, we'll discuss what social bookmarking is,
how to avoid being a spammer, and how to use it as a form of passive marketing.
In this class you will learn:
- What social bookmarking is, as well as what it does.
- How to avoid being a spammer.
- What passive marketing is and how to use it
- How to use social bookmarking as a form of passive marketing.
For more information, or to schedule Taylor, please contact us.
How to Use Skype
Skype is a useful tool that allows you to call someone else who is using skype for free,
but is that all there is to skype? In this class, you'll learn how to use skype for recording calls and conferences and radio shows,
You'll also learn how to optimally use skype to cut down on your phone bills, while making it a useful tool for phone coaching or other business needs.
In this class you will learn:
- What skype is and how it works.
- How to use skype to make a phone call, record a call, and much more!
- How you can use skype for your business
For more information, or to schedule Taylor, please contact us.
What is Economic Activism?
In this class, we explore what economic activism is and how we can implement it in our economic activities. Economic
activism involves taking our social values and implementing them into our economic activities so that we can be forces
of positive change and also generate economic income from what we do. Economic activism also focuses on implementing collaborative
approaches to helping businesses grow together and supporting community efforts to improve and better the community through positive economic programs.
In this class you will learn:
- What mutually assured success and economic activism is
- How to use your business as a force for positive economic changes
- How to integrate socially responsible values into your business model
For more information, or to schedule Taylor, please contact us.
How to Play to your Strengths and Grow your Business
Do you feel like you're always trying to fix your weaknesses in your business, instead of focusing on your strengths?
If so, I'm going to teach you a new business model, which emphasizes playing to your strengths, while delegating what you are
weak in to people or technology which can do the job for you, while you focus on doing what you love.
In this class you will learn:
- How to identify your strengths and weaknesses in your business.
- How to play to your strengths, while delegating what you are weak in to other people.
- How to use your strengths to create the business you always wanted.
For more information, or to schedule Taylor, please contact us.
Setting Realistic Goals for your Business
Whether it's the new year, or the middle of the year, it's important to set realistic goals that will help
you stay focused on growing and maintaining your business. In this class, we will do several exercises designed to
put you in touch with your priorities, for your life and for your business and come up with realistic goals and actions
you can take to successfully grow your business, while living your life.
In this class you will learn:
- Whether your business goals are in alignment with your life goals
- How to create action steps that will guarantee that you follow through on your goals
- how to reasonably balance your business with your life and succeed in both!
For more information, or to schedule Taylor, please contact us.
How to Market and Publish Your Book
In this class, I will teach you about the ins and outs of the publishing industry, how to read a book contract,
and how to develop a marketing platform that reaches three different audiences, the people who read your book,
the agent who represents your book, and the publisher who edits and publishes the book. Additionally, I will explain
what to do once you've gotten your book published, so that you can start selling copies to your readers. If you aren't
sure how to get your book published or what to do once it is published, this class will explain everything and make sure
you come away with an informed awareness of how to create a marketing platform and how to navigate potential pitfalls in the
publishing industry.
In this class you will learn:
- How to make the publishing industry work for you, instead of against you.
- What a marketing platform is and why you need one to publish your book.
- How to market your book before, during, and after it's published.
For more information, or to schedule Taylor, please contact us.
The Elevator Speech: How to tell someone what you do in one sentence
At a networking event, if you're asked what do you do, what is it you want to tell that person that will
get them to ask you more about your business? In this workshop I will help you develop an elevator speech, a 6-9
word sentence that briefly describes who your clients are and what services you provide to your clients.
The elevator speech is an essential tool to marketing which you can use to make an impression on potential
clients, while also setting them up for the follow-up speech.
In this class you will learn:
- What an elevator speech is and why you need to have one
- How it can quickly inform others of what you do
- How to make it speak directly to what your clients need, so when others hear it they know who you are looking for.
For more information, or to schedule Taylor, please contact us.
The Follow-up Speech: How to sell a client on your business
You've said your elevator speech and the person who heard it is impressed and wants to know more.
Now what do you tell them? You need a follow-up speech that you can use that tells your potential
client more about what you do and how you do it, but you only have 30 seconds to offer up the speech.
In this class we'll do an exercise that will help you develop your follow-up speech for the elevator
speech so that you can offer a short but detailed explanation of what you do and how it works.
In this class you will learn:
- What a follow-up speech is and why you need to have one
- How to make a punchy and to the point follow-up speech that hooks people into what you offer.
- How to explain what you do in thirty seconds.
For more information, or to schedule Taylor, please contact us.
How to write and follow through on your Marketing Plan
A marketing plan is one of the most essential tools a small business can have. If you've started a small
business or are about to start up a small business, do you have a written marketing plan? If you don't, or you
want to revise your marketing plan, come to this class where I'll walk you through writing up your marketing
plan as well as ask the important questions of how you will follow through with your plan as well as what goals
will tell you that you've succeeded.
In this class you will learn:
- What a marketing plan is and how to write one up.
- When to start marketing and what you need to do to market your business
- How to create reasonable action steps that will help you fulfill your marketing plan without feeling overwhelmed
For more information, or to schedule Taylor, please contact us.
Networking 101
Networking isn't just about online social networking sites such as twitter and linkedin. And it doesn't
just involve going to a chamber meeting or other type of in-person networking event. Networking involves
learning how to create relationships with all the people you know, so that you can help all of them, even as
they help you. In this workshop, I'll discuss how you can take your natural network of friends and family
and interests and mesh them in with your network of business associates. By the end of this class, you'll get
started on turning your network into a lean, mean referral machine!
In this class you will learn:
- What networking is and the do's and don'ts of networking
- How to recognize a networking opportunity in everyday interactions
- How to mesh your natural network with your business network and have everyone benefitting from it.
For more information, or to schedule Taylor, please contact us.
Online Social Networking: How to make it work for you
In this workshop, I'll be discussing what online social networking is, which social networking
websites you should be on and how to make your social networking sites work for you when it comes to
promoting your products and services.
In this class you will learn:
- What online social networking is and the do's and don'ts of doing it.
- How to use status updates to promote your services, products, and events
- How to make Twitter, Linkedin, Biznik, Facebook, and other social networking sites work for you.
For more information, or to schedule Taylor, please contact us.
Time Management 101
Time is the one resource you can never get back, once you've spent it. In this workshop, learn how to manage
your time so that your vision and goals can effectively be realized in your day to day activities. I will teach
you some simple methods of organization that can be used to cut down on the amount of time spent on trying to motivate
yourself to do whatever it is you need to do. Start enjoying your life again by learning how to manage your time.
In this class you will learn:
- What time management really is and how to incorporate it into your life
- Simple and effective techniques for organizing your time and space
- How to make anything you do enjoyable and thus finish it up sooner than later
For more information, or to schedule Taylor, please contact us.
The Three Audiences: How to prepare your book for publishers
In this workshop, I discuss the three audiences: The audience who reads your book, the agent who submits it,
and the publisher who considers it. We discuss how to write a cover letter, a bio, a synopsis, and a marketing statement, and I have
participants write all the above and send it to me to critique. This workshop is for any writer who is
trying to get published and isn't sure how to get the publisher interested enough to say "yes!"
In this class you will learn:
- Who the three audiences of your writing are
- How to write a cover letter, a bio, synopsis, and marketing statement that effectively presents your book to the three audiences
- How to show publishers what you are doing to market your book so that they will say yes!
For more information, or to schedule Taylor, please contact us.
When you know it's time to publish: How to let go of your writing
Have your written another 50,000 words but don't know what to do with your writing now that you've
finished your latest novel. In this workshop I show you how to get out of the eternal cycle of write, edit, and
revise and actually prepare your book for publishing. If you wait and wait until you think your writing is
perfect you'll never get published. I'll show you how to let go of your writing and get focused on taking
that next step of getting it published.
In this class you will learn:
- How to recognize when it's time to prep your writing for publishing
- How to get out of the cycle of write, edit, and revise.
- What steps you need to take to start getting your book published.
For more information, or to schedule Taylor, please contact us.
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