Posts Tagged "the power of unpopular"

By taylor on Jul 25, 2012 in Blog, book review, business | 0 comments

In The Power of Unpopular the author points out that she hadn’t read the Harry Potter books because they were popular. Part of her mistrusted the books because of the popularity of them. Now I love the Harry Potter series, but I fond myself nodding in agreement and thinking of my own reaction to something that I perceived others thought of as popular. For...

By taylor on Jul 20, 2012 in Blog, business, marketing | 2 comments

I’m reading the Power of Unpopular by Erika Napoletano. In it, she argues that when owning a business, being popular isn’t effective. In fact it makes harder to develop a successful business. She’s absolutely right. As any successful small business owner will tell you, they all have very specific, niche target audiences in mind for their...