Posts Tagged "pr"

By taylor on Jan 27, 2011 in Social Media, social media behavior | 2 comments

I’m reading Perspectives on Social Media Marketing (affiliate link) and one of the questions focuses on how to handle PR crises with social media. B. Bough related an example of how Pepsico handled a situation where an ad agency (that worked for Pepsi) had published a rejected ad for a contest in a magazine. One of the readers of the magazine was offended and...

By taylor on Nov 17, 2010 in business, Business reputation, communication, marketing, social media behavior | 0 comments

Recently I got to hear Dave Dahl tell the story of Dave’s Killer bread (Go here to watch the video). One of the salient points that stood out to me was that when they were developing the name Dave’s Killer Bread and explaining the story behind the name and Dave, a Marketing/PR company told them that they shouldn’t tell the story or use the name,...