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Tag Archives: Erika Napoletano
The Unpopularity of Popular
In The Power of Unpopular the author points out that she hadn’t read the Harry Potter books because they were popular. Part of her mistrusted the books because of the popularity of them. Now I love the Harry Potter series, … Continue reading
Posted in Blog, book review, business
Tagged branding, Erika Napoletano, marketing, Taylor Ellwood, the power of unpopular
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The value of unpopular
I’m reading the Power of Unpopular by Erika Napoletano. In it, she argues that when owning a business, being popular isn’t effective. In fact it makes harder to develop a successful business. She’s absolutely right. As any successful small business … Continue reading
Posted in Blog, business, marketing
Tagged business development, Erika Napoletano, niche marketing, Taylor Ellwood, the power of unpopular
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