Update your profiles when you reinvent your business
When you reinvent your business, one of your first orders of business should be to update all of your relevant social media profiles with the new information. If you just start talking about your business without updating your profile it can lead to a lot of confusion. It’s important to update the details and explain what you are doing differently. The benefit is that in the process of updating your profiles, you can also use that writing to help you flesh out your new message better.
A profile is representative of you and your business. When people visit your profile, and they see that it’s not consistent with the messages you are putting out, it will make it harder for them to determine if they will do business with you. A profile is a resume, but it’s all a description of your brand. It represents your business and markets what you do to the people who visit it. And people do visit profiles if they are intrigued by what you are saying or what you have to offer.