The other day I looked at the email signature of an acquaintance and I saw a dynamic tool that was likely working much better than mine was. She had it set up where she was using different colors of text and different sizes. It grabbed my attention, and when I compared my email signature, I saw a rather drab sight in comparison and I realized that I didn’t want to look at my email signature. I doubt anyone did.
So I decided it was time to do a face lift on my email signature. I changed some text around, added some color and size, and most importantly I changed it to include the information that I wanted people to gravitate to. What is that information?
Connection: Specifically how people can connect with me on different social media sites. I included the four social media sites I spend the most time on and made sure the word connect was colored and large.
Email Newsletter link: I want people to sign up on my email newsletter. I spelled out what the newsletter was about so people could make an informed choice. I also changed the color and size of the text.
Upcoming Classes: I included a link to upcoming classes and mentioned the types of classes I teach, again to help people make informed choices.
Slogan: I put a slogan at the end, mainly for stand out purposes.
Different colored text and links, and different size font…most importantly offers in the email signature for people to opt into. Are you doing the same with your email signature line? If not, it’s time to spruce your email signature line up. Make it stand out and grab people’s attention. It’s another marketing tool that you can use, if you know how to make it grab eyeballs…and that is the first step, Attraction, toward getting people to a point where they’ll do business with you.
Since changing my own email signature, I want to look at it now, and I suspect other people might want to as well. A definite step in the right direction.
Book Review: The Zen of Social Media Marketing (affiliate link) by Shama Kabani
This book is billed as the last social media guide you’ll ever need. I don’t know if I’d go as far as that, but I will say the free online updates to the book do make it a very reasonable book and a very helpful one as well. What makes this book most valuable is that the author writes about social media marketing and social media policies. The chapters on the big three social networking sites are good, but I like how she explains the marketing piece of social media and the importance of having a policy, which is something only a couple of other books do.
I’ll admit, I’d have liked to have seen some focus on social media etiquette (she mentions a couple tidbits) and also some focus on social media for networking and customer service purposes. Also the author mainly focuses on the big three social networking sites and video marketing, but doesn’t touch much on blogs, internet radio, social review sites, social coupon sites, etc., all of which are an essential part of social media marketing.
Overall though this is one of the better books on social media marketing and one I recommend you keep on hand. The free online updates definitely help and its clear the author knows what she’s talking about.
4.5 out of 5
