If you click on the video below, you’ll see a testimonial from one of my clients, a delightful kitchen and bath remodeler named Diane Plesset. She and I are finishing up the social media training and she was kind enough to do the testimonial as both an example of social media marketing for her, and also a way for me to show prospects why people want to work with me, as opposed to just telling them.
The old saying that a picture is worth a thousand words can be applied to video as well, except that video is interactive, shows facial and body expressions and lets people hear the tone of voice, so video is actually worth a million words. And now video is something people can do much more easily especially with the variety of cameras that are available. I filmed the testimonial video above with my HD Flip Camera. This camera has good quality, but admittedly people can also tell that it’s an amateur video.
But the fact that it’s an amateur video is in my favor, because people identify with those videos more because its more acceptable now. Most importantly, when people view this video on my website they get to see Diane’s happiness about working with me and get a better feeling for who I am and how I’ll work with them.
I’ve switched from using written testimonials to video testimonials, both for my professional speaking and for my business testimonials. While I’ll still keep some written testimonials, showing people other people who’ve worked with me will speak a lot louder to visitors to the website.
Are you using video testimonials? How have they helped your business stand out more to visitors to your website?
