Four tips for social media policies
As businesses develop social media business plans, it’s important to consider what types of policies should be introduced into the plan that allow the business to effectively engage in social media while at the same time respecting company culture and proprietary information. Businesses need to also consider employee participation on social media when developing policies in order to make sure that employees are on the same page as the business. The following tips are useful ones to keep in mind as a business develops its social media plan.
1: Develop an escalation policy for dealing with negative comments.