In my previous post, I talk about what you could do to stand out when going to meetings. With social media, it’s different because to stand out in a social media you really have to be on top with the content you offer, more so than in-person where appearance can be just as important a factor. But great content alone won’t work unless you’re also consistent in your activity. So this means you need to plan on posting on a social media network regularly and also keep track of who’s responding and what someone is saying.
To stand out in social media also involves personalizing your posting. It’s very easy to post to multiple sites at once, but not always advisable, especially if the audience differs on a given site. And personalizing your postings also means you keep on top of responses on the actual sites those responses occur at. So for example, if you get a response on your Facebook page, make the response on Facebook, and make an effort to visit your page a couple times a day, just to check if someone has commented there.
While it’s true people want content on social media, they also want social interaction, so make it a point to be social and comment on what other people are writing about. It gives those people a better feel for who you are, which is always nice, because I want to know that I’m interacting with other people.
Finally, when it comes to standing out in social media, make the effort to move communication beyond social media to other mediums. I’ve met several people I was initially connected to through Linkedin, and by making the effort to meet them in person, I was able to learn more about them and also explore some business possibilities. Don’t limit your contact with someone to social media. A person will definitely remember you more, if you make the effort to contact him/her offline as well as online.
