Are you advertising too much?
I clicked on a link to an article on a website, and quickly found myself irritated when I realized that in each article the person wrote there was a link to the book he’d written. Additionally, he had a link to his amazon wishlist, if you found his article helpful…the premise being that you would buy something for him. It was clear to me that while he was offering valuable information, he was also going overboard on the advertising of it. Instead of interesting me in the book, I became less interested, because it was clear that he wasn’t offering information to be helpful, so much as to get people to buy his book.
I think making an occasional mention about a product you have to offer is perfectly acceptable. You want people to know about your products and ideally they will buy from you if they see value in what you offer. But if you always are trying to get people to buy you will turn them off pretty quickly
Categories: business, Business reputation, Social Media, social media behavior
Tags: over advertising, Social Media, social media behavior, Taylor Ellwood
