I’ve discussed social influence before, which is basically the influence a given person has on a social networking site. There aren’t too many tools or applications that allow you to measure the social influence of a given person, but of the applications that are out there, my favorite for measuring social influence on Twitter is Twitalyzer and recently they improved it to a whole new level.
Twitalyzer measures a number of different activities ranging from retweets you do and retweets other people do of your posts to the level of replies and generosity that is present within your tweets. The measurements are used to determine the level of social influence you have as well as offer you suggestions on how you can improve the level of social influence you have. Twitalyzer will tell you what kind of impact you have on your network as well as what kind of label fits your profile your interactions. In my case, I’m an influencer with a Group, which means I have some influence on a relatively small scale in the overall twitterverse (see picture below).
Twitalyzer also allows you to see key twitalyzer metrics such as influence, engagement, and clout and show whether its gone up or down See picture below). They’ll even provide an explanation of what each metric type means as well, so you can understand how it applies to your social influence.
One of the more invaluable features that you have access to is the ability to set goals to improve your twitter presence. Whenever you do a new report, twitalyzer will show you if you have met your goals. In the picture below, I’ve met some of my goals, but still have some work to do, to meet the other goals.
My favorite feature of Twitalyzer is the personality feature, where they graphically show you your social personality. I think it really provides you a good idea of how you are showing up, and what you can do to improve. You can compare yourself to other people in your industry to get an idea of what they are doing, vs what you are doing.
Twitalyzer also provides recommendations for what you can do to improve your twitter presence. While you don’t have to follow those recommendations they are handy to refer to, in terms of helping you get more out of your twitter presence.
Twitalyzer is free, but they also offer some benefits that you need to pay for. Personally I think Twitalyzer is worth paying for, plus I like supporting a small business that in turn can help me improve my social influence on Twitter.
