Creating Attainable goals for social media
I’ve been discussing goals for social media a lot on this blog, and it’s because I think that one of the biggest hold-ups for people, when it comes to social media, is not developing attainable goals that allow the person to benchmark how useful social media is for them. An attainable goal is one you can accomplish, that also allows you to measure how that goal effects everything else you do for your business.
An example of an attainable goal for social media, is optimizing your social media presence on any given site you are on. This involves uploading a photo to your profile, completing your profile as completely as possible, and learning to use the different features of the social media site so you know which ones you need, and which ones you don’t need. The results will be that you develop strategies for using each site efficiently and can also minimize your time on those sites, while still having an effective presence.
Another attainable goal could be to get engaged in three discussions a day on a site such as twitter, by making a reply to someone. The metrics for that would be that you would develop closer connections and/or direct the person to your website after several replies.
Each goal, with social media, needs to account for the limitations of the technology, as well as the desired result you want to achieve. An attainable gal is one that you know you can realistically accomplish, with the time you have, that also produces a definite benefit if you do the action.
What are some of your goals for social media? Are they attainable? Can you measure your success in achieving them?
Categories: Social Media
Tags: goals, Social Media, social networking, Taylor Ellwood
