I’ve discussed determining your audience and their needs, as well as what business model you fit. In this post we focus on goals for using social media. When many businesses start to incorporate social media into their marketing they do so with a nebulous goal of getting business from it, without really defining what that will look like or what they will need to do, in order to get business from social media sites.
It’s important that you concisely and concretely define your goals for using social media. Getting business for example can obviously mean getting paying clients, but can also mean increased marketing visibility, finding power partners, and better customer service. Because those goals and others can fall under the nebulous phrase “getting business” its important to break that phrase down further and articulate goals that you’d like to achieve using social media that you can determine are being achieved.
You also need to determine if the goals are realistic to the technology being used. Raising more awareness of your
