How many events sites should you post to?
I was posting my latest workshop to different event sites, when I got to thinking about it and realized that I was putting a lot of effort into posting to multiple event sites, some of which I really wasn’t sure there was much of a return on. Whether it’s Eventful, or Evite, or Yelp, or upcoming, or something else, there are a lot of event sites out there, and that’s not including posting your events to sites such as Facebook, Linkedin, or MySpace. Having to post events to multiple sites can be time consuming, and while there is undoubtedly a social media tool being developed that allows you to post events to multiple sites at once, it hasn’t come out yet. So what do you, if you teach a class and want people t know about your event?
Pick a few event sites and post on them. Instead of going overboard trying to post on every event site, identify the sites that your audience uses to find out about events and post to those sites. For example, I post to Linkedin and Facebook, because I can share events with people I know on there. I’ll also post events to some local sites for Portland, because its useful for reaching out to them. And occasionally I’ll post a tweet with a link to one of my events. There are a couple of other sites I post events to on a regular basis such as upcoming, which is yahoo’s event site, and I’m experimenting with Ecademy, which is another social networking site that’s becoming popular for business networking. Beyond that I’ve started cutting down on the event sites I post to, because it can be time consuming, but it can also be impersonal, and much as with social networking sites, I’d rather post to a few event sites I use regularly, then post to a lot, but not be sure of who I was reaching.
So if you teach a lot of classes think about which sites you use to announce the classes, and evaluate how many of those sites you need to spread the word. It’s true that having some visibility can be useful for an event, but it’s also true that putting up events can be time consuming, and if you don’t have someone to put up the events for you, it may be more useful to evaluate what sites will help you definitely connect with your audience and build on that.
Categories: Social Media
Tags: event site, Social network service, web 2.0
I have a list of probably 15 sites I post to and give the list and the workshop content to my admin assistant who then does the posting. The advantage is inbound links to your website and of course registrations. And I agree it is very time consuming. Hire an intern to help you out! This will free you up for higher level activities.
I have a list of probably 15 sites I post to and give the list and the workshop content to my admin assistant who then does the posting. The advantage is inbound links to your website and of course registrations. And I agree it is very time consuming. Hire an intern to help you out! This will free you up for higher level activities.
I agree that getting an intern helps with this quite a bit. You give it to someone else to do.
I agree that getting an intern helps with this quite a bit. You give it to someone else to do.
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