Why events and classes can really help you grow your business
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Why events and classes can really help you grow your business
The other day there was a class on e-newsletters taught by Bob and Judy Dunn from Catseye Marketing. I went to the class and found it insightful for helping me work on one of my latest projects: my own newsletter. After I left the class, I thought about how it was likely that the presenters would get some business from the class. It might not be direct clients from the participants of the class…it could be referrals from the attendees, but regardless these presenters would likely get some business from simply presenting a class.
I went to the class because I didn’t know a lot about e-newsletters. I’ve just created one and I wanted to know what else I could do with it, beyond the obvious. And I did get a lot of information from that class, which I’m starting to implement in my newsletter. All of that information showed me why newsletters were beneficial to my business and how they could be used to grow my business.
There are two ways events and classes can grow your business and I’ve already hinted at them above, but I’ll speak directly to them now.
First, being a speaker/presenter can be an excellent way to grow your business. Not only does it allow you to demonstrate your credibility and authority, but it can also lead to direct business, especially if you pass out an evaluation form, which allows people to provide feedback and indicate if they want particular services or other information. Remember to follow-up with people promptly, so that they know you are as interested in them as they are in you.
Second, attending classes can be an excellent way to learn new ideas and techniques for improving your business. No matter how much you might think you know, there’s always more to learn. And what you learn can sometimes bring you some business because it helps you change something in your business formula, which is otherwise holding you back. I have definitely found attending classes useful because it gives me opportunities to learn not only from the presenter, but also my fellow attendees.
It’s not hard to become a presenter and it’s definitely not hard to attend a class. Both approaches can help you generate business, and also let you learn more about yourself and your business.
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Categories: business, Social Media
Tags: Bob Dunn, catseye marketing, E-newsletters, how to use events to get more clients, Imagine Your Reality, Judy Dunn, online marketing, Social Media, Taylor Ellwood, web 2.0
