Category Archives: social influence

Numbers on Social Media that matter

  The other day I attended a talk where the presenter claimed that all of us needed to be on social media and all of us has had to have a certain number of people following us to be relevant. … Continue reading

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Are you implementing your tech effectively?

Technology. The world buzzes with it these days. When most people think of technology, they think of smart phones, social media sites, ipads, etc. Actually those are just examples of technology. A spear or pencil are also examples of technology. … Continue reading

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How social media can backfire on you

I read an article where the Arkansas Governor tattled on a Teen for her comment about him on Twitter. Talk about an overblown response to a kid’s tweet. Her school came down on her for doing it, but the result … Continue reading

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The backlash against Klout

I’ve watched the growing backlash against Klout with some interest, as people begin to realize that such tools are not accurate in measuring social influence. The consequent outrage and decision to not use such tools is interesting because it illustrates … Continue reading

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Successful social media is targeted social media

Successful social media is targeted toward helping you connect with your ideal audience of consumers. It’s also targeted toward giving those consumers a voice and interaction in regards to what they like and want to know more about. Social media … Continue reading

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