marketing

By taylor on Mar 28, 2013 in business, marketing | 0 comments

Something I have noticed, when I work with other businesses, or just see someone who has a business that is floundering, is that the first instinct of the business owner is to focus on the marketing as the solution to the problems the business has. I saw this a lot back when I did social media consulting. People would grab onto social media like it was the last...

By taylor on Mar 18, 2013 in Blog, business, marketing | 0 comments

I’m reading The Power of Why. In that book the author suggests that Unique Selling Propositions (USPs) may not be as effective as people think because they focus more on the distinct features of a business and how to make those features stand out as opposed to focusing on the customer and understanding what the customer wants. It’s an intriguing argument...

By taylor on Oct 22, 2012 in Blog, business, customer service, marketing | 0 comments

Recently I met with a prospect and we talked about her clients. As we explored her business and her clientele I realized that she was focused on the obvious client to the point that she was missing out on the not so obvious clients that could propel her business a lot further than the obvious clients could. When you develop a client profile, its important to think...

By taylor on Oct 9, 2012 in Blog, business, marketing | 0 comments

A lot of times when I first talk with a business owner I’ll hear about the features of a business. I’ll learn about services and products and everything but one key element that I want to know as a potential customer. What are the benefits of your business? In other words, how does you business help me solve a problem, meet a need, and other wise make my...

By taylor on Oct 8, 2012 in Attitude, Blog, classes, marketing | 0 comments

I’ve recently created two virtual course on Udemy. Udemy is a virtual school where you can take classes on a variety of topics. My first course is on How to Create Productive Business Habits. Most business owners I know face challenges when it comes to staying on task for working on their business. There are lots of distractions to take you away from your...

By taylor on Sep 17, 2012 in Blog, business, marketing | 0 comments

One of the activities that I notice business owners do, especially ones who have just started out or don’t have a lot of income flowing in, is that they will over promote themselves. The reason is obvious: They are desperate to get business and they are trying to tell everyone they know about what they have to offer. They’ll go everywhere and talk about...