Category Archives: marketing

Why better marketing isn’t always the solution to your business problems

Something I have noticed, when I work with other businesses, or just see someone who has a business that is floundering, is that the first instinct of the business owner is to focus on the marketing as the solution to … Continue reading

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Why the Unique Selling Proposition may not be all its cracked up to be

I’m reading The Power of Why. In that book the author suggests that Unique Selling Propositions (USPs) may not be as effective as people think because they focus more on the distinct features of a business and how to make … Continue reading

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Don’t settle for the obvious client

Recently I met with a prospect and we talked about her clients. As we explored her business and her clientele I realized that she was focused on the obvious client to the point that she was missing out on the … Continue reading

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How Benefits define your business

A lot of times when I first talk with a business owner I’ll hear about the features of a business. I’ll learn about services and products and everything but one key element that I want to know as a potential … Continue reading

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Udemy Virtual Courses now Available!

I’ve recently created two virtual course on Udemy. Udemy is a virtual school where you can take classes on a variety of topics. My first course is on How to Create Productive Business Habits. Most business owners I know face … Continue reading

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