I was recently at a meeting and heard one of the people tell the others that he’d shifted his focus away from marketing to being of service. I thought it was an interesting statement to make, because eve being of service to others is its form of marketing. With that said, I recognized it as a good idea and decided to refocus my own efforts in that direction. Here are three tips to help you be of service and still market your business.
1. At networking meetings, instead of telling people your elevator speech, offer a helpful tip about something you do. This will provide people with useful information and also give them a better idea of how you can help them out, if they choose to work with you.
2. Donate some time and expertise to a local organization. Offering some time to a non-profit can be a good way to be of service and still market your business. You can help the non-profit with your services and ask in return that they tell other people about what you do. You should limit your donated time to a specific amount and make sure you get a donation form for tax deductions.
3. Be a mentor to others. Being a mentor doesn’t involve giving your services away, so much as choosing to be a positive influence on the lives of other people. Don’t provide unsolicited advise, but be open to people when they ask for advice. It’s a great way to help someone out and you never know when it could come back to you.
