The other day, I got an email from a person I’d done business with, offering up a date when he was going to be doing a conference. I really admire the fact that he doesn’t rest on his laurels. He has every right to, because he’s done a lot with his business, but he’s always trying to innovate and change and offer the same to people he works with.
Business doesn’t stay the same and neither can you. As I look back on the last year, I’ve realized that I’ve evolved or change my approach to running my business and explaining social media because of the very necessary need to innovate and change my understanding of the services I offer. And while it can be occasionally tempting to rest on the laurels of success, I know I can’t rest for long because there’s always something more to do and learn.
It is important to acknowledge and enjoy your success when you have it, but you can’t rest on it too long because doing so will cause you to miss out on what your competition is doing and also on how your industry evolving. To be on the cutting edge means to be looking at what you can change and improve in what you do, even if you already think its successful.
Success is an indicator that your process is working, but it doesn’t mean it can’t be improved. Resting on your laurels doesn’t allow you to see where the improvement could occur, so it’s important to actively examine your processes at all time. Look at your client interactions and ask yourself, what could I improve for the next client? By looking at your process and looking at what you can improve, you avoid complacency and you continue to improve your business.
