I was at a talk that David Rabiner gave about how to grow your business. One of the most insightful points that I got from that talk was the value of having a dream that made you create stretch goals. Stretch goals are goals that you aren’t sure you’ll accomplish. So why would you want to create those? The value of them is that they force you to take action to try and achieve them. Even if the goal seems unlikely, knowing that you’ll make an effort to achieve it can make the goal into a reality. But to get stretchable goals and motivate yourself to pursue them you need to have a dream, an idea of what the end of the journey will look like.
A dream is where you want to be. It’s having everything you could possibly want and it’s something that motivates your actions and the goals you choose to create. It may not be attainable, but that isn’t the point. The point is that it gives you something to shoot for, and thus you can create stretchable goals that get you focused on trying to achieve your dream.
Your dream is your motivation so make it as big as possible. Shoot for the stars, because then you just may find you’ll get there because that dream will motivate you to do what you know you need to do in order to be successful. Certainly every time I need a little reminder of why I’m doing what I do, my dream gets me focused because I know I’ll never get my dream if I don’t put my best effort toward realizing my goals.
What is your dream? Are you creating stretchable goals that push you to achieve that dream?
