The need to evolve your business
This week’s radio show is on How to be of service to others in a down economy. Next week’s show will be on how to automate your business life so you have more time for your family and friends.
The need to Evolve Your Business
Just as life is never static, neither is your business. A friend of mine recently changed directions in her business. She’d been offering bookkeeping services, but recently realized she had a lot more to offer to businesses, in terms of not only money management, but how they manage there overall processes (I’ll be interviewing her in two weeks about her new business direction in the radio show). Seeing her start through this process of evolution has been really inspiring for me. And, of course, it also speaks to something essential to any business: Which is how do I adapt and/or evolve my business to meet the current circumstances of the economy? How can I be of the best possible service to my clients?
I’ve been pondering this question a lot, over the past year. It’s now the one year anniversary of Imagine Your Reality and to say that this business has evolved is to put it lightly. I originally started with a vague idea that I would coach people on creativity and wealth, and gradually as I refined my business strategy and tactics, my business became more and more focused. Now I’m a business and writing coach. However, even this is continuing to be refined, as I have begun to specialize in helping people master and understand social media sites and technology.
But there’s also another form of evolution at work, which is the need to use the right tools and technology for the right task. I’ve recently signed up for constant contact, and will soon be starting up an email newsletter. I still intend to write in this blog and post my radio shows and occasional video clips here, but I realized recently that adding an email marketing component to my toolbox could really be used to enhance awareness of the classes I offer, as well as other special deals. That and continuing to learn more about social media tools in general, as well as a continued desire to automate my business and teach others how to automate their businesses shows me that my business is continuing to evolve into a specific niche, with a specific focus on what I offer people. And…this is really good, because people are clear on what I’m offering and on how it can benefit them, and if they need it.
Businesses evolve because times change and our clients change. We need to evolve with the times and the clients in order to be viable to them.
Categories: business, marketing
Tags: Imagine Your Reality, Social Media, social networking, Taylor Ellwood, The need to evolve your business
I'd agree. Just as people evolve, so do businesses - and in a more personal business, perhaps, there's even more evolution.
Throw in the new technologies you note and you've got an even bigger issue - the need to evolve is exacerbated by a lot of evolution happening in technology and media.
I'd agree. Just as people evolve, so do businesses - and in a more personal business, perhaps, there's even more evolution.
Throw in the new technologies you note and you've got an even bigger issue - the need to evolve is exacerbated by a lot of evolution happening in technology and media.
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