Since I started my life coaching business up in April, it’s gone through a few changes. First I was a Whole Person Design coach, then a Prosperity coach, then a Creativity and Wealth coach for entrepreneurs and Professionals. And finally, I’m now a marketing and career coach.
Whew! That’s a lot of changes isn’t it?
And yet the labels, the map, etc, isn’t the territory. For every label I changed to, for everytime
Your article makes several very good points.
The first is how we label ourselves in a way that people can understand. I don't dispute the fact that it is convenient for other people to be able to slap a very brief label on each of us - life coach, accountant, lawyer. What really matters is what we do.
The second is that while you can search for our own unique niche, it often creeps up and finds you.
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