Treating your business as a living entity

Something I like to do with my business, particularly with the icon for it, is use that icon to meditate and in that meditation create an environment where I can interact with my business. I treat my business as a living entity that I want to feed and take care of so it can grow. I’ll even ask my business questions as far as how I can help grow it. The suggestions are usually quite helpful. For instance getting my first newsletter out, or joining the local chapter of a coaching association.

This approach is helpful because it creates an “objective” identity

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