Imagine Your Reality

Hospitality is a lot like marketing. Depending on the quality, it can leave a lasting good or bad impression. I just had a guest over for a couple days. He needed to pick his parents up from the PDX airport and had to drive up from Eugene to do so. I offered to let him stay the night and he was happy to take me up on the offer. Getting the opportunity to see him in person was a precious gift to me. I got to enjoy his conversation, a nice gift of wine and also a bit of gaming. In return I wanted to give him the gift of my hospitality: A comfortable place to sleep, good food to eat, and most importantly time to spend together. And all of those aspects of hospitality add up to something else, namely a relationship created on the establishment of trust, of looking out for each other.

Marketing that works is also based on creating a relationship between yourself and your client or audience. You aren’t just trying to convince them to buy a product from you or even a service. You’re also asking them to create a relationship with you, and of course the strength of any relationship is based on how each party treat’s each other.

So what makes a relationship in marketing:

1. Respect: Respect for yourself and your services and respect for the people you interact with. Whether it’s someone coming up to you to have a book signed, or someone trying your services out for the 50th time, you want those people to come back and respect definitely factors into it.
2. Communication: Communication is a two way street. The quality of communication however depends on how careful people are when they drive on that street. Taking time to be clear and coherent can save you time down the line.
3. Trust: Following through on what you promise to do is how you show someone that you’re willing to look out for him or her.
4. Consistency: Be consistent in your actions and words

Following these simple guidelines will show people that you’re willing to create a relationship with them. They will realize that they aren’t just numbers to you, that in fact you care about them and their welfare.

Much like hospitality, and a friendship, a marketing relationship is based on taking care of the people you work for.

Thankful Thursday

I am thankful for:

the opportunity to see good friends

The opportunity to have good conversation

My clients and their faith in me.

I consciously commit to:

Being the best coach I can be

Honoring my commitments

Believing in my clients.

What are you thankful for? What are you willing to commit to?

Last Chance to Register for How to Market and Publish your Book!

This is your last chance to register for the how to publish and market your book series of teleclasses I’m offering.

In this class we’ll be focusing on:

The differences between small press, big publishers, and DIY publishing
How to get in touch with three potentials audiences for your book: The Agent, the publisher, and the readers
How to successfully market your book on a small budget
and much more

All for the low cost of $250 AND if you don’t learn anything knew about marketing or publishing your book in the first class, I’ll refund you your tuition minus the 50 dollar classroom fee!

To register please go to http://www.imagineyourreality.com/schedule.html

I am thankful for:

The wonderful radio Interview I had with Laura Sherman

A busy and productive day yesterday

my friends and lovers

The opportunity to take a nice walk today

I consciously commit to

Continuing to do my radio show

Continuing to give my clients my best effort

Continuing to market my business.

What are you thankful for? What are you willing to commit to?

The latest Radio show

Next week’s show will feature Laura Sherman the Chess Coach. We’ll be focusing on what Chess coaching is, how it’s used to imagine reality and the discipline it brings people.

I am Thankful for:

The beautiful weather and my opportunities to enjoy it.

My clients

My radio show

My friends and loved ones

I consciously commit to:

continuing to serve my clients to the best of my ability

honoring the belief others have in me

enjoying each day of my life for the miracle each day is.

I am Thankful for:

Doing my very first radio show yesterday! You can listen to it here. See below for details about the next radio show.

Being interviewed by Al Anderson for the Ascending Way show. You can listen to the interview here.

Having a beautiful day out and a good opportunity to get a healthy walk in.

My local library

I Consciously commit to:

Continuing to do my radio show

Continuing to serve my clients to the best of my ability

Continuing to believe in my mission

Continuing to appreciate what I’ve been given and earned.

What are you thankful for today? What can you consciously commit to?

Upcoming Radio Show

My next show will occur on Tuesday September 9th at 8Pm Pacific standard time.

Subject : Change your Re-Action to Action!

Summary: Sometimes, whether we intend to nor not, we sabotage ourselves with our reactions. A reaction is a pattern of belief or emotion that causes us to act in a particular way. In this show, I will show how you can change your limiting beliefs and reactions into actions that help you manifest your imagination into reality.

Listeners can call into the show at: (646) 652-2830

Upcoming Workshops

Complementary Teleclass
When: Tuesday September 16 6 pm to 7 pm (PST)
How to get your book published, and then market and promote it.

You’ve got some great ideas and you have friends who tell you that you should write a book. But is that all there is to the writing industry? In this teleclass, published author and life coach Taylor Ellwood offers his own experiences working as both a writer and a managing non-fiction editor for a small press. I’ll tell you of the importance of promotion, marketing, and of course writing. If you want to get a book published, come to this workshop. To join this class, register online at http://www.imagineyourreality.com/schedule.html

Complementary Teleclass
When: Thursday September 18 6pm to 7pm
Finances 101

What is your attitude about money? Do you work for money -or do you make it
work for you? In this simple workshop, we explore how your family history
shapes your relationship to your finances today and learn to win control of your
finances back from your circumstances.

What is Networking and How to Make it Work for You.

Yesterday I went to a networking event and upon stepping in the door had one networker try to sell me his products. I moved past him, but also watched him for the rest of the evening. His focus throughout the evening was primarily on selling people his product, and I watched as people would quickly free themselves of him so that they could go back to networking. It quickly became apparent to me that he didn’t know how to network or what the purpose of networking was. For him, it was an event all about him, and his product. But that isn’t what networking is.

So what is networking? What is the goal of networking? What it is supposed to accomplish?

Networking lets you meet other people who you can do business with. It connects you to people who may be willing to help you by referring business your way, provided you are willing to do the same for them. It’s also a useful way to meet people and learn a bit about what they do and what they are looking for.

When going to a networking event it’s important to keep the following in mind:

1. Don’t go there to sell something. While you might occasionally get a client at a networking event, most of the people you meet at such an event aren’t likely going to be your clients. They may however know somebody who could become your client. If you go to a network event to sell people on your product or service you will likely turn them off. It’s important to tell them a bit about your business and what you do, but it’s also important to know how to talk about other stuff and also be able to listen to what other people have to say about what they do and/or want. In fact listening sometimes will get you much further than talking, because it shows the person that you care and are genuinely interested in what they have to say.

2. Don’t judge people by their appearance. If you meet a person who doesn’t fit the conventional image you associate with people you would do business with, don’t judge that person too quickly. The reason you don’t want to do that is because that person could bring a lot of business your way or be really well connected to other peopel who could help you. I once had a potential business partner tell me that my pony tail and hat bothered him. While I appreciated the honesty, I also found I really couldn’t do business with that person because I knew my appearance would be an issue for him. At a networking event you will meet people of all trades and businesses. Don’t assume anything until you get to know the person, because basing business decisions on appearance will end up losing you business in the end.

3. Plan on investing your time and energy in your networking groups. If you go to a networking group only once or twice you won’t get a lot out of that group. Networking requires committment and the results aren’t always available immediately or even in the short term. You’ve got to let people get a chance to get to know you and what you provide. And of course you need to get to know them. This can take a lot of work. It’s important that you invest your time and effort in a networking group because the payoff for it will occur down the line again and again.

4. Networking involves making connections. The connections you make in networking are how you get a head. They are also useful for helping you help other people out. When you can refer someone to a service you help the person who needs the service and the person who offers it and both of them will remember that and also think about how they can help you. The connections you make are strengthened by what you do to help other people thrive. Networking is a collaborative effort.

5. Follow up. After you’ve done your networking follow up with the people you met with an email or phone call to remind them of who you were and also to let them know you are thinking about them. Stay in touch with the occasional email and phone call and also make sure you keep going to networking events. And if you can help them out, help them out so you can stay fresh in their minds.

Thankful Thursday And Consciousness Comittment

I am thankful for the following:

Having enough money in my emergency savings to be able to know I can quit a job I don’t want to be at.

My clients and their belief in me.

Opportunities to grow as an individual

I consciously commit to:

Doing my first radio show on Wednesday Sept 3rd.

Helping my clients accomplish their goals

Becoming financially independent

Doing work I love.

What are you thankful for? What are you willing to commit to?

Imagine Your Reality Radio Show

When: Wednesday September 3, 2008 at 3pm-4pm Pacific Time

Topic: What is the connection between Imagination and Reality?

Summary: In this show we’ll explore the connection between imagination and reality as well as show you how consciousness awareness and intention can be used to direct your imagination and shape it into reality. Listeners are encouraged to call in to the show. It will be broadcasting on blogtalkradio which can be found at http://www.blogtalkradio.com.

Edit: Here is my blogtalk radio profile page

Call in Number (646) 652-2830

Taylor Ellwood

503-869-0163

http://www.imagineyourreality.com

I am thankful for:

My clients

my wife

The opportunity to share moments of my life with different people

I Consciously Commit to:

Continuing to invest time and energy into my life coaching practice

Believing in myself and my calling

Honoring my commitments to others and to myself

I am Thankful for:

The support of my wife and her companionship.

A successful game night and the company of friends.

Honesty from someone who helped me realize something I needed to do.

My clients and their success.

My networking partners.

I Consciously Commit to:

Continuing to manifest my marketing and career coaching business

networking to the benefit of all

Helping my clients realize their success

What are you thankful for today?

What are you will to commit to this week?

I am thankful for:

My websdesigner and the work she does for my site. Check out: www.healtheabuse.org which is
another website she put together, which features some important messages about healing abuse.

Good conversations with friends

My developing relationship with my wife

The opportunity to grow my business and change the focus to reflect who I’m trying to help.

I consciously commit to:

continuing to be service to other people

working on my marketing so that I can continue refining it

Being true to my values and beliefs and also acknowledging the values and beliefs of others.

What are you thankful for this week? What is something you can consciously commit to this week?

I am thankful for:

An extremely beautiful day and the opportunity to walk in a park and savor it.

my gaming night and having gamers to play with.

my cats and the affection they give me.

opportunities to challenge myself to be a better communicator.

I consciously Commit to:

continuing to improve my listening skills

Making time to enjoy life

helping my clients be the best they can be.