Tuesday, January 24th, 2012
The other day I did something radical. I decided to turn off all email notifications from Facebook. That probably doesn’t sound very radical, but I realized that every time I received an email from Facebook, I’d end up going onto Facebook and in the process waste a bit of time to answer a comment or [...]
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Thursday, January 19th, 2012
I read a blog entry today about transparency in Marketing. The author asked why people thought businesses didn’t become more transparent in their marketing. In thinking about it, I think the main reason boils down to fear. Fear of what? Fear of loss of income. Businesses live and die by the bottom line and one [...]
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Wednesday, January 18th, 2012
The other day I attended a talk where the presenter claimed that all of us needed to be on social media and all of us has had to have a certain number of people following us to be relevant. With Facebook it was 1000 fans, LinkedIn 250 connections, Twitter 500 people, etc. To be [...]
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Tuesday, January 10th, 2012
In the last few weeks, I’ve seen two videos about two different shipping companies that had employees who threw packages, and even waved the middle finger. I saw this recent gem, which exposes not only bad customer service, but also demonstrates how much racism comes out in such situations. And what stands out to me [...]
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Thursday, January 5th, 2012
I’ve just gotten my first smart phone and my challenge is figuring out what applications are directly relevant to my business as well as how I can best integrate the phone into my business. So far, I’ve connected the phone to my Google account and used it to start up an online business calendar for [...]
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Tuesday, January 3rd, 2012
I read an article on yahoo, where a former employee is being sued by a company because he allegedly stole a large number of Twitter followers when he stopped working for a company. Oddly enough the company only decided to sure when the former employee wanted to be compensated with unpaid wages that he’d earned. [...]
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Thursday, December 8th, 2011
Technology. The world buzzes with it these days. When most people think of technology, they think of smart phones, social media sites, ipads, etc. Actually those are just examples of technology. A spear or pencil are also examples of technology. The real challenge for a business owner is deciding if s/he is using technology for [...]
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Thursday, December 1st, 2011
I took a picture of this sign the other day at a Quiznos. When I saw it, it confirmed something to me that I’ve come to believe about social coupon sites. They don’t help small businesses. One might argue that quiznos isn’t a small business, but someone who chooses to franchise a store essentially is [...]
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Wednesday, November 30th, 2011
I read an article where the Arkansas Governor tattled on a Teen for her comment about him on Twitter. Talk about an overblown response to a kid’s tweet. Her school came down on her for doing it, but the result is that governor looks like an over controlling big brother Republican. Not exactly an unfamiliar [...]
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Monday, November 28th, 2011
I read a recent article by Joel Pinto about how social media can be used to enhance your contact with your existing customer base and community. One of the reasons businesses don’t succeed with social media is that they approach social media as a means of acquiring new clients. While social media can certainly help [...]
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Understanding the Social in Social Media examines the importance of being social and how that can lead to successful social media relationships and business.
