Imagine Your Reality

It’s important to know who your audience is, what their needs are, and what social media sites they go to, in order to get those needs met. No one size fit all strategy works with social media because different sites cater to different needs and different target clients. Watch the video and tell me if you agree or disagree.

In this video blog I discuss the words social and content in relationship to social media and how they are used. Also look for a follow-up text post on this subject.

Interview with Amber Case, Cyborg Anthropologist

Social Media coach show: Why social is important in social media

Interview with Brenda Buratti about time management, media, and definitions of time and space.

Social Media radio show on identity and Social media.

In this video, I discuss internal social networks and how some businesses are using different social media tools for that purpose. If you enjoyed this video, please visit the video page.

Social Media coach radio show: Streamlining your social media presence

Interview with Pat Healey about employee attraction retention.

Two more videos from the Connect 2010 presentation. The first one is on Social Media and Customer service and uses an example to show how social media is changing customer service.

The second one is about my first rule of social media: Which is determining the minimum amount of time to put toward social media. If you like these videos check out my video page for more.

Two new videos this week from my talk at connect 2010. If you like or found these videos helpful, please check out my video page.

The benefits of social media

The Value of Traditional Media

Social comes first in social media, before technology or business platform.

I recently got into a debate  with someone because I retweeted a link to an article. This person debated that because I retweeted the article, I automatically agreed with it. I actually didn’t agree with the article, but thought it was worth retweeting because it made an interesting statement. I realized the central issue of the debate wasn’t the article itself, but rather a social belief about what retweeting really means.

So does retweeting denote agreement with what is retweeted? I don’t believe it does. In fact, if anything, a lot of times I retweet what I don’t agree with, because I want to share it with others. I recognize that disagreement can get me to do some thinking and I hope it does the same for others. The whole concept of retweeting is based on the idea that people want to share information they find interesting with each other, and sometimes it might be information that a person agrees with, but it doesn’t always have to be.

What I think is important to recognize is that different people will have different ideas about what the social norms are for specific activities such as retweeting. The person I was debating with clearly had a different idea about what retweeting, as a social activity, really meant. And to be fair that person isn’t incorrect, but then I’m also not incorrect in my own approach to retweeting. But I think it is important to recognize that not everyone will agree with any person’s given social norms about social media. And even if we someday have a social media etiquette book come out, it won’t mean the rules are correct, so much as they are suggested guidelines.

Regardless, I stick by my own social norm for retweeting. Just because I retweet it, doesn’t mean I agree with it. What do you think?