Thursday, February 9th, 2012
I read an article recently where a young professional opted to cut out social media from his life for 90 days. He did it because he wanted to see what it would be like. It’s an interesting commentary on our culture and I think he makes some great points about how much time social media [...]
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Tuesday, February 7th, 2012
One of the distractions I deal with everyday is Facebook. Until recently, I kept Facebook on my browser at all times, until one day I decided to count how many times I checked Facebook. I found out that I checked it about 20 times. I didn’t even do much on there, but I quickly realized [...]
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Tuesday, January 24th, 2012
The other day I did something radical. I decided to turn off all email notifications from Facebook. That probably doesn’t sound very radical, but I realized that every time I received an email from Facebook, I’d end up going onto Facebook and in the process waste a bit of time to answer a comment or [...]
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Thursday, January 19th, 2012
I read a blog entry today about transparency in Marketing. The author asked why people thought businesses didn’t become more transparent in their marketing. In thinking about it, I think the main reason boils down to fear. Fear of what? Fear of loss of income. Businesses live and die by the bottom line and one [...]
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Wednesday, January 18th, 2012
The other day I attended a talk where the presenter claimed that all of us needed to be on social media and all of us has had to have a certain number of people following us to be relevant. With Facebook it was 1000 fans, LinkedIn 250 connections, Twitter 500 people, etc. To be [...]
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Tuesday, January 10th, 2012
In the last few weeks, I’ve seen two videos about two different shipping companies that had employees who threw packages, and even waved the middle finger. I saw this recent gem, which exposes not only bad customer service, but also demonstrates how much racism comes out in such situations. And what stands out to me [...]
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Thursday, January 5th, 2012
I’ve just gotten my first smart phone and my challenge is figuring out what applications are directly relevant to my business as well as how I can best integrate the phone into my business. So far, I’ve connected the phone to my Google account and used it to start up an online business calendar for [...]
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Tuesday, January 3rd, 2012
I read an article on yahoo, where a former employee is being sued by a company because he allegedly stole a large number of Twitter followers when he stopped working for a company. Oddly enough the company only decided to sure when the former employee wanted to be compensated with unpaid wages that he’d earned. [...]
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Monday, November 28th, 2011
I read a recent article by Joel Pinto about how social media can be used to enhance your contact with your existing customer base and community. One of the reasons businesses don’t succeed with social media is that they approach social media as a means of acquiring new clients. While social media can certainly help [...]
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Thursday, November 17th, 2011
In a recent post Jay Ber pointed out that 84% of the people that have liked a Facebook Business page are current clients or previous clients. This makes perfect sense to me, and yet its something most social media “experts” don’t touch on much. Instead we see a lot of focus on how social media [...]
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Understanding the Social in Social Media examines the importance of being social and how that can lead to successful social media relationships and business.
