Wednesday, January 18th, 2012
The other day I attended a talk where the presenter claimed that all of us needed to be on social media and all of us has had to have a certain number of people following us to be relevant. With Facebook it was 1000 fans, LinkedIn 250 connections, Twitter 500 people, etc. To be [...]
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Thursday, December 8th, 2011
Technology. The world buzzes with it these days. When most people think of technology, they think of smart phones, social media sites, ipads, etc. Actually those are just examples of technology. A spear or pencil are also examples of technology. The real challenge for a business owner is deciding if s/he is using technology for [...]
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Wednesday, November 30th, 2011
I read an article where the Arkansas Governor tattled on a Teen for her comment about him on Twitter. Talk about an overblown response to a kid’s tweet. Her school came down on her for doing it, but the result is that governor looks like an over controlling big brother Republican. Not exactly an unfamiliar [...]
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Tuesday, November 22nd, 2011
I’ve watched the growing backlash against Klout with some interest, as people begin to realize that such tools are not accurate in measuring social influence. The consequent outrage and decision to not use such tools is interesting because it illustrates how social relationships aren’t built on metrics, but are really built on behavior. Trying to [...]
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Monday, October 10th, 2011
Successful social media is targeted toward helping you connect with your ideal audience of consumers. It’s also targeted toward giving those consumers a voice and interaction in regards to what they like and want to know more about. Social media is about offering information, but not just any information. People care less about the products [...]
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Monday, April 4th, 2011
Google has recently unveiled plus 1, which is a response to the like button.
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Thursday, March 10th, 2011
Doug Band has been a long time counselor to President Clinton.
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Thursday, December 2nd, 2010
I recently came across a question in Linkedin about the etiquette of retweets. The person ask if s/he should send a public thanks, send a private direct message, or simply do nothing. It’s actually a good question to ask and it illustrates the concept that there are social rules that influence how people use social [...]
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Friday, November 26th, 2010
I’m so excited to finally have my book out. It focuses on social media behavior. Underlying all the marketing, PR and customer service is social behavior, whether on or offline. Do you know if you’re being social on social media? It’s an important factor to consider, especially if you want to bring business to your [...]
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Monday, November 15th, 2010
I was talking with an acquaintance who told me he knew someone who could get 7000 followers in about days on Facebook. By followers he meant people on a personal page, as opposed to a business page. It sounds impressive, but I asked him what 7000 followers really meant, beyond the numbers itself. I pointed [...]
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Understanding the Social in Social Media examines the importance of being social and how that can lead to successful social media relationships and business.
