Social Media Strategy for updating my website
Given that I’m a Social Media coach and strategist, it’s important what I discuss with my clients is also reflected in what I’m doing with social media. This last weekend, I needed to revise my website, because I was adding a social media Webinar, an in-town 6-month business class, and a Webinar version of the 6-month business class to my website, for the upcoming months of September and October.
I decided that I’d also add icons of my twitter and facebook accounts to my website, but in the process of evaluating those icons and the portals I already had on my website, I ended up changing my mind and not using the icons. Here’s why:
I already have a Retaggr card on my site. Retaggr is an excellent resource, which allows you to save all your social media profiles to Retaggr, so that people can access and add themselves to your social networks, all from one place. It’s very convenient and easy to use. I’m on a number of social media sites, so it actually made sense to not use Facebook or Twitter icons, when I already had an all in one social media button that people could access to add themselves to my network.
Consequently I decided to get rid of my Facebook badge, which was taking up a decent chunk of the space at the bottom of my website. I also moved my Yelp badge, to just underneath the social bookmarking buttons I have in the left column of the site. I’ve kept the twitter link in the left column for the forseeable future.
By cleaning up all that space, it actually makes my website look less busy, and thus easier to navigate and look through. But I wasn’t finished with the social media changes to the site.
Next I created rss feeds for my radio shows on feedburner. I like feedburner’s ability to track numbers, as well as offering other services. Plus if people subscribe to the feed it makes it easy for them to keep up with the latest radio show. I took the feeds and added them to my website, in the feeds sections in the left hand column. I also added the feeds itunes and the podcast directory sites, in order to increase exposure of the shows.
The final part of this social media strategy is to actually blog about what I’ve done and share some of my social media strategy with others, as an example of some of the work I do with my clients, but also to demonstrate what I consider to be good social media strategy, a strategy which integrates social media into my marketing and also generates interest in how it can be integrated into other business models.
