Monday, January 10th, 2011
Notable people will tell you to do an activity and will tell you that activity will help you grow your business. They might even be right, but do you really know why you’re doing that business activity? Are you doing it because someone somewhat famous said to do so? Or are you doing it, because [...]
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Wednesday, January 5th, 2011
I was recently at a meeting and heard one of the people tell the others that he’d shifted his focus away from marketing to being of service. I thought it was an interesting statement to make, because eve being of service to others is its form of marketing. With that said, I recognized it as [...]
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Thursday, December 30th, 2010
As you get ready for the new year, this is a good time to take stock of your business and also your social media presence, to make sure you social media efforts accurately represent and fit your business plan. The following tips can help you start your 2011 social media marketing with a bang. 1. [...]
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Tuesday, December 28th, 2010
I’m not going to write yet another blog post about setting goals vs resolutions or tell you why you should be working on your business now during a lull time. There’s other blogs that will tell you that. Instead I’ll tell you what I’m doing this last week of 2010 so I can be ready [...]
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Wednesday, November 17th, 2010
Recently I got to hear Dave Dahl tell the story of Dave’s Killer bread (Go here to watch the video). One of the salient points that stood out to me was that when they were developing the name Dave’s Killer Bread and explaining the story behind the name and Dave, a Marketing/PR company told them [...]
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Monday, September 27th, 2010
If you click on the video below, you’ll see a testimonial from one of my clients, a delightful kitchen and bath remodeler named Diane Plesset. She and I are finishing up the social media training and she was kind enough to do the testimonial as both an example of social media marketing for her, and [...]
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Monday, May 17th, 2010
The other day I was talking with an acquaintance who told me that her children had recently starting texting her with their cellphones. I asked her if they knew how to actually use the phone to call her if they needed help and she told me they did. She also told me that she had [...]
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Thursday, March 4th, 2010
I met with another entrepreneur, who like me, offers social media consulting to businesses. And I learned a really good lesson. He had with him a flyer and he was going to spend the day walking around PDX handing that flyer to businesses to advertise his services. And initially all I could think was, “Why [...]
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Thursday, January 21st, 2010
Some social media “experts” treat social media as the replacement of traditional marketing, arguing that companies need to forgo traditional marketing in favor of social media marketing. I think this is a mistake to make, especially given that many businesses are still reluctant to embrace and use social media because they feel it is too [...]
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Monday, January 18th, 2010
With the integration of social media into other communication platforms such as cell phones, I’ve noticed with some interest how social media is changing our behavior. Recently I posted about the art of following-up and asked if it was lost in this age of social media. As I argued following-up wasn’t lost because of social [...]
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Understanding the Social in Social Media examines the importance of being social and how that can lead to successful social media relationships and business.
