Why events and classes can really help you grow your business
My Latest radio show is on the importance of streamlining your business. What does that mean? Listen to the show and find out!
Why events and classes can really help you grow your business
The other day there was a class on e-newsletters taught by Bob and Judy Dunn from Catseye Marketing. I went to the class and found it insightful for helping me work on one of my latest projects: my own newsletter. After I left the class, I thought about how it was likely that the presenters would get some business from the class. It might not be direct clients from the participants of the class…it could be referrals from the attendees, but regardless these presenters would likely get some business from simply presenting a class.
I went to the class because I didn’t know a lot about e-newsletters. I’ve just created one and I wanted to know what else I could do with it, beyond the obvious. And I did get a lot of information from that class, which I’m starting to implement in my newsletter. All of that information showed me why newsletters were beneficial to my business and how they could be used to grow my business.
There are two ways events and classes can grow your business and I’ve already hinted at them above, but I’ll speak directly to them now.
First, being a speaker/presenter can be an excellent way to grow your business. Not only does it allow you to demonstrate your credibility and authority, but it can also lead to direct business, especially if you pass out an evaluation form, which allows people to provide feedback and indicate if they want particular services or other information. Remember to follow-up with people promptly, so that they know you are as interested in them as they are in you.
Second, attending classes can be an excellent way to learn new ideas and techniques for improving your business. No matter how much you might think you know, there’s always more to learn. And what you learn can sometimes bring you some business because it helps you change something in your business formula, which is otherwise holding you back. I have definitely found attending classes useful because it gives me opportunities to learn not only from the presenter, but also my fellow attendees.
It’s not hard to become a presenter and it’s definitely not hard to attend a class. Both approaches can help you generate business, and also let you learn more about yourself and your business.
Upcoming Events
Play To your Strengths and Delegate your Weaknesses! Teleclass
Do you feel like you’re always trying to fix your weaknesses in your business, instead of focusing on your strengths? Do you find yourself doing a task which leaves you feeling drained and unhappy? Are you feeling business Burnout, where you just don’t want to work on your business anymore?
If your answer is yes, come to this discussion which emphasizes playing to your strengths, while delegating what you are weak in to people or technology which can do the job for you, so you can focus on doing what you love.
For more information about this event, please visit the Events page.
How to know when your Book is ready to be published! Teleclass
If you find yourself keeping your writing in a desk and only bringing it out when it’s time to go to your writing group, this class is for you. There’s a time to write, edit, and revise, and there’s a time to let your writing go. In this class, we focus on recognizing when it’s time to let your writing go, and get it published.
For more information about this event, please visit the Events page.
Why do I need Social Networking for my Business? Yes, you can do it less than one hour a week.
Social networking is a hot topic in businesses today. Many of us are not sure how it helps grow our business or acquire new clients or where we will have the time to add one more thing to our hectic lives. However, one thing is for sure, if we don’t come and find out, we will never have answers to these questions.
In this program, Taylor Ellwood will explain what social networking is, why it’s important to be on these sites, and how it can benefit you and your business. Hew will explain how to automate your social networking presence so you only need to spend one hour a week and still have time to run your business and live your life.
For more information about this event, please visit the Events page.
The Eleven Elements of Business: How to use your Strengths to grow your business Teleclass
Do you know what your business strengths and weaknesses are? Are you leveraging your strengths to grow your business? In this twelve week class, we will focus on how you can effectively grow your business by focusing on your strengths and delegating your weaknesses. You will also learn my secret for making a business successful, by learning how to use your discomfort to grow your skills and business awareness.
For more information about this event, please visit the Events page.
How to Build a Marketing Platform to publish and sell your Book Teleclass
You can write the most elegant and wonderful book in the world, but unless you have an excellent marketing platform to promote that book, publishers won’t touch it. Drawing on my experienced as a published author and a Managing Non-Fiction Editor for a small press, I will explain how you can create a successful marketing platform that will wow your publisher and agent, while also entertaining and informing the intended audience, your readers.
For more information about this event, please visit the Events page.
