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Category Archives: Business reputation
Do as I say, not as I do
You’ve heard that saying, “Do as I say, not as I do.” It’s a saying that applies to any situation where you offer advice, but don’t follow it yourself. I was teaching a class the other day and as I … Continue reading
Posted in Blog, business, Business reputation
Tagged business advice, business development, Business reputation
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Another way to make fear your ally
In my previous post, I discussed how you could make fear your ally. In this post I want to share another technique I’ve used with myself and my clients, which has been successful for turning any negative emotions you feel … Continue reading
Posted in business, Business reputation
Tagged business growth, business strategy, sigil, Taylor Ellwood
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What you can learn from other businesses
I’m always studying what other people do with their businesses. I’m curious and I want to understand their choices. Why did they make that decision, or what were they hoping their customers would do when they created a particular offer, … Continue reading
Are you selling the benefits?
Are you selling the benefits or the features of your business. There’s a distinct difference between the two. A feature doesn’t tell a prospect how you can solve their problem or address their pain, while a benefit explains how your … Continue reading
What you can learn from pop culture
I’m always a big believer in drawing inspiration from a variety of sources, no matter how unlikely, to help you do what you do better. Lately I’ve been watching Ally McBeal, a sitcom from the late 90′s, and one of … Continue reading
