The success of a business is built on its policies
When I work with my clients, what I often find most crucial in helping them succeed is helping them create policies that define what they do and in the process automate their business as much as possible. In fact, the goal of a policy is that it should sufficiently automate what a person does so that s/he doesn’t really need to think about it, but can instead focus on doing what s/he loves. Automation, in this case, isn’t even automation via technology, so much as it is automating via process.
For example a policy for networking will look at what type of networking events are most useful for a person to be going to, as well as identifying the potential power partners that can aid a business. Consequently once a person has such a policy in place, the networking they do is targeted and focused. It’s not randomly going to just any networking group, but instead identifying the groups that are the most useful for helping him/her find referrals, while also being able to bring to the group that same ability to provide referrals.
A business is only as sound as its policies. If the policies aren’t defined, a business will have less success, because the focus won’t be there. But once a policy is defined, the business owner no longer needs to put as much effort or thought to the activity. It’s all taken care of, and instead what the business owner can do is focus on providing the best possible service or product possible, while doing the various activities needed to run a business, without stressing about those activities. The business owner no longer feels overwhelmed because they now have automated the marketing, the networking, the sales and everything else that stressed them out. They’ve defined their policies and consequently have more time to focus on success, instead of stressing over how they’ll get clients in the door.
