Monday, April 11th, 2011
The other day I looked at the email signature of an acquaintance and I saw a dynamic tool that was likely working much better than mine was. She had it set up where she was using different colors of text and different sizes. It grabbed my attention, and when I compared my email signature, I [...]
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Monday, March 14th, 2011
Whenever I get a comment on one of my Facebook business page posts, I like it. This is a practice I’ve only recently implemented, in part because of continuing to think about the value of a like on Facebook. I’ve realized that one of the ways I can improve interaction on my business page and [...]
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Thursday, September 2nd, 2010
One of the key realizations I’ve had about marketing is that it’s very important to track what works and doesn’t work with your marketing. I track which marketing activities help me get business and which ones don’t do anything and on the basis of that tracking I determine what I should continue doing and what [...]
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Wednesday, July 28th, 2010
The other day at one of my chamber meetings, a fellow member remarked on my hat and noted that even if people didn’t remember my name, they’d always remember my hat. I think he’s right, because it’s a fairly distinctive hat. In fact, that’s one reason (though not the only) that I wear it. I [...]
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Saturday, May 29th, 2010
Beyond Culture by Edward T. Hall I’ve always found Hall’s books to be interesting and relevant to my life from business to spirituality and this book has lived up to that same expectation. In this book Hall, discusses inter-cultural communication patterns and raises up concerns about the tendency to focus toward using external resources as [...]
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Sunday, February 21st, 2010
Listen to my interview with Pippa Arend of Pear and learn more about Pear and how you can help. Listen to my latest social media coach show, where I try to define authenticity and examine how genuine relationships are formed via social media Book Review: Go for No: Yes is the Destination, No is how [...]
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Sunday, February 7th, 2010
In the latest episode of Social Media Coach radio, I discuss what an online community is and how to support it. Next week’s show is about spammers and how they affect online communities. Book Review: Who’s got your back by Keith Ferrazzi Once again Keith Ferrazzi reveals the value and importance of cultivating genuine relationships [...]
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Thursday, January 28th, 2010
Book Review: Understanding, Leveraging, & Maximizing Linkedin by Neal Schaffer In this book, the author spends a lot of time focused on the strategy for using Linkedin for job hunting and networking. To some degree the book is focused on technology, but the author manages to also get the reader to examine how s/he will [...]
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Sunday, January 10th, 2010
Social media policy for business radio episode Interview with Linda Cahan about visual merchandising Book Reviews Write the Perfect Book Proposal by Jeff Harman and Deborah Levine Herman If you are writing a book and want to publish it you will need to write a book proposal at some point. This book explains how to [...]
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Tuesday, December 15th, 2009
The latest Social Media Coach radio show is up. Go here to listen to it! In it, I discuss how to use facebook successfully. The E-Myth Revisited by Michael Gerber This is a must-read book for anyone who wants to be a small business owner or is one and is frustrated by the lack of [...]
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Understanding the Social in Social Media examines the importance of being social and how that can lead to successful social media relationships and business.
