The success of a business is built on its policies
When I work with my clients, what I often find most crucial in helping them succeed is helping them create policies that define what they do and in the process automate their business as much as possible. In fact, the goal of a policy is that it should sufficiently automate what a person does so that s/he doesn’t really need to think about it, but can instead focus on doing what s/he loves. Automation, in this case, isn’t even automation via technology, so much as it is automating via process.
For example a policy for networking will look at what type of networking events are most useful for a person to be going to, as well as identifying the potential power partners that can aid a business. Consequently once a person has such a policy in place, the networking they do is targeted and focused. It’s not randomly going to just any networking group, but instead identifying the groups that are the most useful for helping him/her find referrals, while also being able to bring to the group that same ability to provide referrals.
A business is only as sound as its policies. If the policies aren’t defined, a business will have less success, because the focus won’t be there. But once a policy is defined, the business owner no longer needs to put as much effort or thought to the activity. It’s all taken care of, and instead what the business owner can do is focus on providing the best possible service or product possible, while doing the various activities needed to run a business, without stressing about those activities. The business owner no longer feels overwhelmed because they now have automated the marketing, the networking, the sales and everything else that stressed them out. They’ve defined their policies and consequently have more time to focus on success, instead of stressing over how they’ll get clients in the door.
Why Multi-media is important for your business and writing
I just finished updating me website. If you haven’t visited it before or been back in a while, go check it out: Imagine Your Reality
This week’s radio show is with Feroshia Knight of the Baraka Institute. Next week’s interview is with the editors of Single Parent Magazine.
Why Multi-Media is Important for your Business and Writing
Multi-media is an increasingly important element of a successful business. And having a website is no longer enough, because while a website is an important element, people want more contact than a website can provide. Blogs, podcasts, videocasts, online social networking, and much more are multi-media components that successful businesses, and writers, need in order to reach out and connect with their clientele.
A blog, such as this one, not only connects with your database of readers, but also people who happen to come across it thanks to search terms and tags.
A podcast, such as my radio interviews, allows people to hear your voice and find out more about what you do.
Videocasting provides a further interaction because people can actually see you and hear you, providing nearly full access to both verabl and body language.
Multi-media gives writers and businesses an opportunity to let your clients interact with you on a variety of levels, which goes beyond just purchasing a product getting a service from you. Clients can rate your authority, share bookmarked and tagged sites about your business and/or writing and otherwise communicate a lot about you.
Your responsibility as a writer or business person is to be proactive and get involved with the different forms of multimedia so that you can make your own mark and provide your clients with more ways to get in touch with you, even as you connect with them about what you or they are already doing. Using multi-media doesn’t have to be hard. There are even ways to automate a lot of the multimedia, so that your workload is significantly cut down. I’ll discuss some of the ways to automate your technology in the coming weeks.
