Category Archives: Social Media

Fear and Transparency

I read a blog entry today about transparency in Marketing. The author asked why people thought businesses didn’t become more transparent in their marketing. In thinking about it, I think the main reason boils down to fear. Fear of what? … Continue reading

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Numbers on Social Media that matter

  The other day I attended a talk where the presenter claimed that all of us needed to be on social media and all of us has had to have a certain number of people following us to be relevant. … Continue reading

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Bad customer experiences and social media

In the last few weeks, I’ve seen two videos about two different shipping companies that had employees who threw packages, and even waved the middle finger. I saw this recent gem, which exposes not only bad customer service, but also … Continue reading

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Adventures in Smart Phones

I’ve just gotten my first smart phone and my challenge is figuring out what applications are directly relevant to my business as well as how I can best integrate the phone into my business. So far, I’ve connected the phone … Continue reading

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Do your followers belong to you or your company?

I read an article on yahoo, where a former employee is being sued by a company because he allegedly stole a large number of Twitter followers when he stopped working for a company. Oddly enough the company only decided to … Continue reading

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