Tuesday, January 24th, 2012
The other day I did something radical. I decided to turn off all email notifications from Facebook. That probably doesn’t sound very radical, but I realized that every time I received an email from Facebook, I’d end up going onto Facebook and in the process waste a bit of time to answer a comment or [...]
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Thursday, January 19th, 2012
I read a blog entry today about transparency in Marketing. The author asked why people thought businesses didn’t become more transparent in their marketing. In thinking about it, I think the main reason boils down to fear. Fear of what? Fear of loss of income. Businesses live and die by the bottom line and one [...]
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Wednesday, January 18th, 2012
The other day I attended a talk where the presenter claimed that all of us needed to be on social media and all of us has had to have a certain number of people following us to be relevant. With Facebook it was 1000 fans, LinkedIn 250 connections, Twitter 500 people, etc. To be [...]
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Tuesday, January 10th, 2012
In the last few weeks, I’ve seen two videos about two different shipping companies that had employees who threw packages, and even waved the middle finger. I saw this recent gem, which exposes not only bad customer service, but also demonstrates how much racism comes out in such situations. And what stands out to me [...]
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Thursday, January 5th, 2012
I’ve just gotten my first smart phone and my challenge is figuring out what applications are directly relevant to my business as well as how I can best integrate the phone into my business. So far, I’ve connected the phone to my Google account and used it to start up an online business calendar for [...]
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Tuesday, January 3rd, 2012
I read an article on yahoo, where a former employee is being sued by a company because he allegedly stole a large number of Twitter followers when he stopped working for a company. Oddly enough the company only decided to sure when the former employee wanted to be compensated with unpaid wages that he’d earned. [...]
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Monday, November 28th, 2011
I read a recent article by Joel Pinto about how social media can be used to enhance your contact with your existing customer base and community. One of the reasons businesses don’t succeed with social media is that they approach social media as a means of acquiring new clients. While social media can certainly help [...]
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Thursday, November 17th, 2011
In a recent post Jay Ber pointed out that 84% of the people that have liked a Facebook Business page are current clients or previous clients. This makes perfect sense to me, and yet its something most social media “experts” don’t touch on much. Instead we see a lot of focus on how social media [...]
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Tuesday, November 8th, 2011
You can now create a business page for Google plus. I’ve even found an article with ten tips for using your Google Plus business page. And I think its very useful to have such a page if you own a business with more than one employee. I’m not as certain its useful if it’s a [...]
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Monday, October 31st, 2011
A lot of what I see on the social web about Google Plus is confusion about how to use it. I think this confusion arises because people have unrealistic expectations about what Google produces and expect that it’ll be easier to use than it actually is. Regardless of what the reason is, what it comes [...]
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Understanding the Social in Social Media examines the importance of being social and how that can lead to successful social media relationships and business.
