Category Archives: marketing

3 tips on how being of a service can market your business

I was recently at a meeting and heard one of the people tell the others that he’d shifted his focus away from marketing to being of service. I thought it was an interesting statement to make, because eve being of … Continue reading

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4 Tips for Planning your social media marketing for 2011

As you get ready for the new year, this is a good time to take stock of your business and also your social media presence, to make sure you social media efforts accurately represent and fit your business plan. The … Continue reading

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What I'm doing to get ready for 2011

I’m not going to write yet another blog post about setting goals vs resolutions or tell you why you should be working on your business now during a lull time. There’s other blogs that will tell you that. Instead I’ll … Continue reading

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Why Marketing and PR doesn't always work

Recently I got to hear Dave Dahl tell the story of Dave’s Killer bread (Go here to watch the video). One of the salient points that stood out to me was that when they were developing the name Dave’s Killer … Continue reading

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The value of testimonial videos

If you click on the video below, you’ll see a testimonial from one of my clients, a delightful kitchen and bath remodeler named Diane Plesset. She and I are finishing up the social media training and she was kind enough … Continue reading

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