Tuesday, January 10th, 2012
In the last few weeks, I’ve seen two videos about two different shipping companies that had employees who threw packages, and even waved the middle finger. I saw this recent gem, which exposes not only bad customer service, but also demonstrates how much racism comes out in such situations. And what stands out to me [...]
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Monday, November 28th, 2011
I read a recent article by Joel Pinto about how social media can be used to enhance your contact with your existing customer base and community. One of the reasons businesses don’t succeed with social media is that they approach social media as a means of acquiring new clients. While social media can certainly help [...]
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Wednesday, October 19th, 2011
I remember the first time I realized I had to fire a client. I was terrified, because I realized I was giving away business I’d worked hard to acquire. In fact, I worked too hard to acquire it, and had given her several free sessions as well as a reduction on price. I was stressed [...]
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Monday, October 17th, 2011
Jay Baer posted an article on how 70% of companies don’t response to complaints on Twitter. That’s a high number of companies that ignore customer complaints on social media. What this suggests to me is that companies tend to make social media a low priority, or they don’t know how to respond and are afraid [...]
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Tuesday, June 14th, 2011
I’m at the Norfolk airport and I wanted to get online, check email, and write blog entries, like this one I’m typing in MS Word on my computer. I go to logon and what I find out is I need to pay for wifi access through Boingo at this airport, and when I look at [...]
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Friday, February 11th, 2011
A couple months after I finish working with a client, I like to check in and see how they are doing. I do this in several ways. First, I look at their social media activity and what they are or aren’t doing with it. I also look at what they are doing with their business [...]
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Tuesday, December 14th, 2010
My first book on social media recently came out and I realized that one of the functions my book could serve was as a gift or reward for new clients. If I get a new client, I can give my book to that client as a way of saying thanks for becoming my client. The [...]
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Wednesday, November 24th, 2010
I recently read a post about a fellow business owner’s first bad client experience. The client he worked with complained about pricing and about the work and made the overall experience a nightmare. The best way to handle bad clients is to never have any, but the reality is that no one I know of [...]
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Monday, October 4th, 2010
What makes your business stand out? What makes you stand out? These are questions I consider a lot when I look at my business and how I’m getting business, because I realize that if I don’t know how my business stands out, chances are no one else does either. The same can be said for [...]
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Thursday, June 10th, 2010
Yesterday my mom called Avis in a panic. She’s visiting me right now from the East coast, and as such she’s feeling the jet lag. She was supposed to pick up her rental car at 10am, but hadn’t realized what day it was until I mentioned that tomorrow (today now) would be Thursday. When she [...]
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Understanding the Social in Social Media examines the importance of being social and how that can lead to successful social media relationships and business.
