This will NOT be your average workshop where you leave with an overwhelming list of marketing tasks and business ideas that you never get around to using!

At Leaving Procrastination Station you bring your most critical roadblock – what’s holding you back or keeping you stuck. Then you tailor your day to get PAST that roadblock. You get personal support and real solutions to actually move ahead during the workshop as well as a MANAGEABLE action plan to take with you and a list of experts and resources to help you get it done.

For details and to register: http://leavingprocrastinationstation.eventbrite.com/

I will be teaching the following classes in November and December:

How to turn your Fear into Success

Fear is an emotion all of us experience. It can paralyze a person and stop him/her from acting. For a business owner, fear can be your greatest obstacle. Or it can be your greatest ally. Fear is internal resistance, but you can turn that internal resistance into external success. You just need to learn how to embrace it.

Learning to embrace fear can teach you how to turn it from a block that’s stopping you from taking action, into momentum that supports your business and helps you become successful. In this FREE teleclass you will learn:

How to identify what’s blocking you from taking action.
How to turn your fear into an ally that motivates you to succeed
How to address the real emotional issue underlying the fear so it never blocks you again
You’ll also be entered into a drawing for one free hour of coaching!

Where: In your home or office.
When: Wednesday November 9th from 4pm to 5pm (PST)
RSVP by emailing me.

Mobile Marketing 101
Mobile Marketing 101

Mobile Marketing leverages the power of texting to grow your business. Almost everyone has a cell-phone and every one can receive a text. Texting is how many people prefer to communicate. In this webinar, I’ll discuss how mobile marketing works and why it can be a good fit for your business. I’ll also discuss QR codes and how you can those to grab people’s attention. You will learn:

What Mobile Marketing is and how it works
Why you don’t need to worry about spamming people using mobile marketing
How to create keywords and use them in mobile marketing
How to create and use QR Codes

The cell phone is the one technology people can’t do without! This webinar will teach you how to leverage texting to grow your business and stand out to your customers!

When: Wednesday November 30 4pm to 5pm (PST)
Where: In Your Office or Home
RSVP to me to sign up!

How to turn your Goals into Reality

Setting goals is easy. Making them reality, for many people, is much harder. It’s not just a matter of writing a goal out. While writing one down can help, unless you have a process to support the achievement of that goal it can remain something that is far away. Whether you are a business owner or a professional this free webinar can show you how to turn your goals into reality. You’ll learn:

Why you need to write the desired result in order to achieve the goal.
How to develop your process for achieving your goal by defining your result and then defining what you will do to achieve it.
Why a graphical flowchart or system can help you understand your process so you can make the best choices to achieve your success
You’ll be entered into a drawing a for a free hour of coaching ($150 value)

When: December 7th 4pm to 5pm (PST)
Where: In your home or office
RSVP: Email to sign up for the class

Cost: FREE and you are entered to get a FREE hour of Business Coaching

Create Your Social Media Business Plan

Many Businesses get onto social media sites without developing a business plan for directing their social activities or developing a policy to handle problems that come up such as employee gossiping or negative comments from followers. Business owners feel overwhelmed by using social media and aren’t sure how to keep up with all the changes regularly introduced to different social media sites. Additionally, it can be hard to figure out what activities to do, in order to make social media effective.

In this 8 week class, I will help you create an implement a social media business plan and policy for your business. This class will help you make sense of social media and where it fits in your business. You will learn:

How to create air tight social media policy for handling negative customer situations and employee problems
Develop a list of guidelines that can help you or your employees informed decisions on how to use social media to represent your business.
describe a list of activities that people need to do on social media sites, to use it effectively
Learn what social media behavior is and why you should do it.

To use social media effectively you need to have a plan. This 8 week class will help you develop that plan. The cost for this class is $495 and you will get the following:

Members only online forum to discuss current progress and answer questions.
classes are recorded.
Free e-book version of my newest book: Social Success in Social Media
Free one-on-one session with me, to review your finished social media plan.
Your cost per class in this module is only $61, and that’s just the cost per hour for each class, not including the one-on-one session with me or everything else you’ll get!

This class starts on Thursday December 1st from 5pm to 6pm and runs until Thursday January 19th. I accept checks, Credit or paypal. If you have questions about the class, contact me for a free call.

Social Success in Social Media Webinar – Oct 20th 2-4pm PST

You’ve got your Twitter, Linkedin, Google Plus, and Facebook accounts. You’ve even set up a blog and you’re doing the occasional video. You’ve learned the technology, but have you learned how to be successfully social on social media?

Knowing the technology isn’t enough. And if you think social media is just marketing to your audience, think again. Social Media is a Social Medium! People want relationships on social media, before they want marketing or advertising.

Cost: $40
RSVP

How to Turn Your Fear into Success Teleclass – Nov 9 4-6pm PST

Fear is an emotion all of us experience. It can paralyze a person and stop him/her from acting. For a business owner, fear can be your greatest obstacle. Or it can be your greatest ally. Fear is internal resistance, but you can turn that internal resistance into external success.

Cost: Free
RSVP

Mobile Marketing 101 – November 30th 4-5pm PST

Mobile Marketing leverages the power of texting to grow your business. Almost everyone has a cell-phone and every one can receive a text. Texting is how many people prefer to communicate. In this webinar, I’ll discuss how mobile marketing works and why it can be a good fit for your business. I’ll also discuss QR codes and how you can those to grab people’s attention.

Cost: Free
RSVP

Leadership in the Community

A community is only as strong as its leaders, and it needs a lot of leaders or at least people who are willing to give of their time toward helping the community. The community, in this case, comprising your local city, schools, chamber of commerce, etc. Leadership in such a community really involves learning where you can help, and what you can do to help other people already involved. There’s always a team effort in terms of improving a community.

The intersection of Business with the Community

Small, mid, or large business, there’s always an intersection with the community a business is based out of. And there’s also an expectation that the business will take an active interest in the community, as well as supporting it. A business that supports the community gives itself some visibility and good pr, which is always useful, but what’s most important is that people who work at the business recognize they are part of a larger ecosystem than the business itself. By positively contributing to the community they are acting as ambassadors.

How I’m applying it all

I’m looking at how I can get more involved in the different communities I’m part of, while also balancing the time I need to put toward my business, clients, and personal life. I’ve signed up to join several committees for one of the chambers I’m part of. I’m also looking at how I can be a better leader in my industry. And I know I will continue to apply what I’ve learned in the months to come.

In fact, what I really came away with was a set of tools and practices I could use to grow my business, provided I could be consistent about it. Now, I’m already fairly consistent with what I’d been doing, but the Achiever’s circle showed me I needed to track my metrics a lot better than I had been and I’m already putting those tools into place so that I can not only see the income generators, but also determine the order of priority for those income generators.

I’d highly recommend the achiever’s circle to anyone. It’s a weekend that will change your business life and help you get focused and sharp on what you need to. A week after having been through it, and I’m really seeing changes in a positive direction.

Also I’ll be interviewing Mark LeBlanc on my radio show in a couple of weeks, so you’ll get to learn some more first hand from him.

In this book, the author spends a lot of time focused on the strategy for using Linkedin for job hunting and networking. To some degree the book is focused on technology, but the author manages to also get the reader to examine how s/he will use linkedin as well as best practices for doing so. This is an informative book, and it’s only slightly dated in the sense that Linkedin has updated a few features. However the author also keeps his blog updated with the latest information about Linkedin. This is a useful reference guide for Linkedin.

5 out of 5

Upcoming Social Media Webinars

Social Media Webinar: How do I use Linkedin for my Business?

Think Linkedin is just for job hunting? Think again! Linkedin is a dynamic site for professionals that can help you reach out and connect with them. In this class I’ll discuss how to use Linkedin for your business, as well as what strategy you need to use to make it work for you.

• Learn how to optimize your Linkedin Profile with applications and other useful features
• Discover how to use the forums, groups, and other Linkedin features as a resource for your business
• Come away with an understanding of how to use Linkedin and what the do’s and don’ts are for it.
• When: Feb 3rd, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

Social Media Webinar: How do I use Twitter for my Business?

Are Tweets driving you crazy as you try to figure out how to use Twitter? Twitter is is an excellent site for keeping up to date on what other people are doing and what the latest news is in your industry. In this class I’ll discuss how to use Twitter for your business, as well as what strategy you need to use to make it work for you.

• Learn how to set up an effective Twitter profile, and use Lists and Search for your social media strategy
• Discover if your business should really be on Twitter or on other sites
• Learn about applications you can use to manage your Twitter presence.
• Come away with an understanding of how to use Twitter and what the do’s and don’ts are for it.
• When: Feb 10, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

Social Media Webinar: How do I use Biznik for my Business?

Did you know that Biznik is a dynamic small business social networking site that can energize business? Biznik is the best social networking site for a small-to-mid sized busienss owner, but a lot of people aren’t sure how to use it. In this class I’ll discuss how to use Biznik for your business, as well as what strategy you need to use to make it work for you.

• Learn what Biznik is and how to create an effective profile.
• Discover how to make Biznik a resource for your business through its forums, articles, other features
• Come away with an understanding of how to use Biznik and what the do’s and don’ts are for it.
• When: Feb 17, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

Social Media Webinar: Successful Social Media Behavior

Social Media isn’t just technology. Social Media is a medium of communication and conversation. But many people who us it don’t understand how to excel at social media. In this webinar I’ll discuss social media behavior and how to be successful, as well as what not to do.

• The value of following-up in social media
• How not to be a spammer, and how to recognize someone who is.
• What successful social media behavior is and how to start doing it consistently
• When: Feb 24, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

Social Media Webinar: Blogs and Social Bookmarking?

Have you started a blog, but not known what to do with it, or how often you should write a blog? Have you heard of social bookmarking and wanted to know what it is and how it relates to blogs and websites? Blogs don’t have to be complicated. You can learn how to use them to create a credible resource and also drive traffic to your website.

• Learn what blogging is, what good blogging platforms are, and how often to blog.
• Discover how social bookmarking can help you improve your search engine optimization for your website and blog
• Come away with an understanding of good blogging behaviors that will get you subscribers and visitors to your site.
• When: March 3rd, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

Feeling overwhelmed by Social Media and not sure why you should be using it? In this class you’ll learn what social media is, why you need it, and develop your strategy for getting involved in using it.

• What social media is: It isn’t just Twitter or Facebook.
• Why social Media isn’t going away and why you need to adopt it.
• How to create a solid social media strategy.
• When: Jan 20th 2pm to 3pm PST, 5pm to 6pm EST From the comfort of your office or home

Cost: $30. To register, click the paypal button

Social Media Webinar: How do I use Facebook for my Business?

Puzzled by Facebook and all the raving about it as a way to get business? In this class I’ll discuss how to use Facebook for your business, as well as what your strategy needs to be if you want to succeed in using Facebook for your business.

• Learn what a Fan page is and how to use it to promote your business
• Discover if your business should really be on Facebook or on other sites
• Come away with an understanding of how to use Facebook and what the do’s and don’ts are for it.
• When: Jan 27, 2pm to 3pm PST, 5pm to 6pm EST From the comfort of your office or home

Cost: $45. To register, click the paypal button

Social Media Webinar: How do I use Linkedin for my Business?

Think Linkedin is just for job hunting? Think again! Linkedin is a dynamic site for professionals that can help you reach out and connect with them. In this class I’ll discuss how to use Linkedin for your business, as well as what strategy you need to use to make it work for you.

• Learn how to optimize your Linkedin Profile with applications and other useful features
• Discover how to use the forums, groups, and other Linkedin features as a resource for your business
• Come away with an understanding of how to use Linkedin and what the do’s and don’ts are for it.
• When: Feb 3rd, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

Social Media Webinar: How do I use Twitter for my Business?

Are Tweets driving you crazy as you try to figure out how to use Twitter? Twitter is is an excellent site for keeping up to date on what other people are doing and what the latest news is in your industry. In this class I’ll discuss how to use Twitter for your business, as well as what strategy you need to use to make it work for you.

• Learn how to set up an effective Twitter profile, and use Lists and Search for your social media strategy
• Discover if your business should really be on Twitter or on other sites
• Learn about applications you can use to manage your Twitter presence.
• Come away with an understanding of how to use Twitter and what the do’s and don’ts are for it.
• When: Feb 10, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

Social Media Webinar: How do I use Biznik for my Business?

Did you know that Biznik is a dynamic small business social networking site that can energize business? Biznik is the best social networking site for a small-to-mid sized busienss owner, but a lot of people aren’t sure how to use it. In this class I’ll discuss how to use Biznik for your business, as well as what strategy you need to use to make it work for you.

• Learn what Biznik is and how to create an effective profile.
• Discover how to make Biznik a resource for your business through its forums, articles, other features
• Come away with an understanding of how to use Biznik and what the do’s and don’ts are for it.
• When: Feb 17, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

On February 11th I’ll be presenting a 4 hour talk and presentation on social media automation for government. If you mention my name and register for the event by Dec 16th you’ll get a 50% discount for the event!

Latest Radio Shows

The latest Social Media Coach and Imagine Your Reality Radio Shows are available for listening.

Automate Your Business Teleclass
When: DEC 10 2-3pm PST

Review of Tribes by Seth Godin

Like the rest of Seth’s books there’s a lot of ideas here, but not a lot in the way of really useful practical ideas. The concept of tribes, of creating a following isn’t really new, but what Seth tries to do is present a new perspective to it, and to some degree he succeeds in that he does show how one or a few people can motivate many people to follow

I did get asked by participants if I was going to record the webinar, and as I told them, I’d record the one on Wednesday, but not Monday. And I was glad I didn’t record it, because there was one or two technical issues that I had to deal with, which I didn’t really want recorded. So now, I know these issues, and I’m more prepared with presenting the class, because I’ve done it once. Now I can record the class, because I have a better idea of what will happen.

A dry run of a class, basically just doing the class for the sake of seeing what will happen is always essential, in my opinion, for making the class successful. It allows you to see what is working without worrying about what others beyond the attendees will say if they happen to see the information. It can also give you some good perspectives on what to improve for the next time you teach the class. I do a dry run really to help me improve myself.

To be fair, having a recording can be useful also. You can listen or see yourself and from that learn what mistakes you made. Some people will benefit from doing a recording, if they especially want to focus on the talk itself. In this case, because I was dealing with technology, I decided I wanted to go without the recording and focus on making sure I had a good handle on the technology, before taking that next step and recording the talk.

Regardless of what you do, if you’re going to use something you’ve recorded for commercial purposes, make sure you only do so after you have done a few trial run and feel comfortable with the product you’ll be providing to people.

Upcoming Events

I have two upcoming events.

Social networking for Businesses 101

Already have your social networking profiles setup and optimized to market your professional identity? GREAT!

Then PLEASE forward this message to your colleagues who are overwhelmed by invites to social networking sites and have only the bare bones of a profile set up on the sites they are on.

But if you want to leverage your social networking profiles on Linkedin, Twitter, and Facebook, and other social networking sites to market your business, this message is for YOU:

Join us on Monday October 26th, 2009 at 1pm for a special 4 hour class on how to set-up and optimize your social networking profiles, where you will learn the following:

• How to claim your personalized url for Linkedin and Facebook, and why it’s important to do it.
• How to optimize your social networking profiles for search results and as a way to market your business.
• How to connect your social networks to each other.
• The key to developing effective connections on different social networking sites.

And that’s not all!

Social Networking for Business also teaches you how to write profiles that get you noticed.

You’ll learn how to:

• Organize your thoughts, pick a key message
• Use current events to keep your status updates relevant.
• Write DREAMY, attention-grabbing copy

Social Networking for Business: One half day delivers killer writing and optimized social networking profiles!

For more information and to register please visit the Events page for IYR.

Eight Steps to a Successful Social Media Marketing Plan

This is a 12 Week Webinar for Business Owners who are great at what they do, but feel overwhelmed when it comes to Social Media Marketing

If you’re like most business owners you’re frustrated by social media technology and having to fit it into your already busy schedule. Additionally having to learn how to market yourself on social media can be intimidating because it also involves learning the correct social media etiquette as well as the tools.

You feel discouraged because you know social media is becoming more important for marketing a business but don’t how to use the technology or you do know how to use it, but wonder why no one ever responds to your posts.

How does the Eight Steps to a successful Social Media Marketing Plan webinar work?

We meet twelve times over four months and will go through the 8 steps to a success social media marketing plan. You’ll work on setting up your social media presence and gradually develop a successful social media marketing plan.

You’ll be part of a powerful group of entrepreneurs who own businesses, just like you, who want to get unstuck with social media. You’ll learn the technology AND the marketing together.

The sessions will be a very focused combination of teaching, sharing, feedback, and support.

At the end, everyone will have a completed social media marketing plan and presence to take into 2010!

Begins October 30th and ends January 22nd (no class December 25th and January 1st) We meet Fridays 11:30-1 PST on the phone and website. Every class will be recorded, but you can call in from anywhere and access the website from any place with an internet connection.

This seminar includes:

• Training on the technology for the social media sites. You’ll learn how to optimize and automate your social media presence.
• The Social Media Marketing Plan handbook.
• One individual 30 minute coaching call with me.
• 12 group sessions over four months.
• Seminar Discussion Blog where you can share information and ask question with each other.
• Feedback from other professional, motivated business owners.

You know you need help with your social media marketing presence, and you are also smart enough to know that all successful people get help!

For more information and to register for this class, please go to the Events page on IYR.