Thursday, January 12th, 2012
No, I’m not talking about liking your clients on Facebook. I mean do you really like your clients? When you see them, are you excited and interested in them? If you don’t answer yes, your business is in trouble or will be soon. I’ve never liked working with people I don’t like. I remember this [...]
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Wednesday, January 11th, 2012
I remember when I first started Imagine Your Reality. I was awkward. I had no real clue how to network or how to talk with people about what I did. I remember an acquaintance taking me aside and gravely giving me clothing tips so I could represent myself more professionally. I followed his advice, got [...]
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Thursday, November 10th, 2011
I’m in the process of transition with my business. Up until now, I’ve mostly been known as a social media coach, but I’ve realized recently that I don’t enjoy social media in the way I used to. I still see myself offering social media services, but in a different context. What I’m transitioning is a [...]
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Wednesday, October 5th, 2011
Business development is a process. There’s no end to it, even if we fool ourselves into thinking there is one. The results we achieve are milestones that indicate if our business development is improving, but also spur us on to achieve more results. It’s important to understand that business development never ends, until you decide [...]
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Tuesday, September 13th, 2011
The other day I was meeting with one of my clients and she told me a realization she’d had about her clients. She realized that she didn’t know what the expectations her clients had about the work she performs for them. That’s a powerful realization its important to explicitly explore what a client’s expectations. It’s [...]
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Wednesday, August 24th, 2011
You’ve heard that saying, “Do as I say, not as I do.” It’s a saying that applies to any situation where you offer advice, but don’t follow it yourself. I was teaching a class the other day and as I was running people through the exercise I realized that I hadn’t followed my own advice! [...]
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Tuesday, August 2nd, 2011
In my previous post, I discussed how you could make fear your ally. In this post I want to share another technique I’ve used with myself and my clients, which has been successful for turning any negative emotions you feel toward your business into a resource that can help you succeed. I want you to [...]
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Thursday, July 14th, 2011
I’m always studying what other people do with their businesses. I’m curious and I want to understand their choices. Why did they make that decision, or what were they hoping their customers would do when they created a particular offer, or why did they choose that elevator tagline, instead of that one. I think you [...]
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Thursday, May 26th, 2011
Are you selling the benefits or the features of your business. There’s a distinct difference between the two. A feature doesn’t tell a prospect how you can solve their problem or address their pain, while a benefit explains how your business will solve the problem. Watch the video to learn more:
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Monday, May 16th, 2011
I’m always a big believer in drawing inspiration from a variety of sources, no matter how unlikely, to help you do what you do better. Lately I’ve been watching Ally McBeal, a sitcom from the late 90′s, and one of the key features I’ve paid attention to is how the different characters close their arguments. [...]
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Understanding the Social in Social Media examines the importance of being social and how that can lead to successful social media relationships and business.
