Promises and Proof
In my last post I talked about the question, “Why should I choose you?”. I want to discuss it further in context to promises and proof. Business owners make promises about services and products. Those promises are typically used to describe how the service or product will make life or business or something else better and easier for the prospect.
We hear promises everyday in the advertising we see and hear and in our interactions with other people. And all too often we see promises broken or experience a broken promise. Consequently this makes it harder for people to trust a promise. They want to see actions that back up the words of the promise. But even more than that they want to see proof that you can actually back up your promises. They want to see measurable results and benefits that show how someone has actually benefited from what you are promising.
Promises that are backed up by proof always have more value than a spoken promise. People want to know that they can trust you. Trust is that essential ingredient. But part of what makes trust happen is proof. When people see proof its easier to trust.
How are you incorporating proof into the promises you make? Answering that question can help you stand out in a distinct and memorable manner.