The problem with email marketing

By on Aug 17, 2011 in Blog, business | 0 comments

It’s actually no a problem with email marketing. It’s a problem with people using email marketing. I find myself, on a fairly regular basis to be on email newsletters that I never asked to sign up for. I’ll meet a person one time and suddenly they think I want to hear from them about their business. Occasionally they aren’t even using a proper e-newsletter, but are just emailing people, but it all boils down to this: If you are adding people to your e-newsletter without their permission you are spamming them and you can be fined for it.

Email marketing can work, but it is annoying to get an email from someone who’s added you because s/he is trying to get business instead of trying to get to know you. When I get an email from someone out of the blue, without any warning, it tells me the person hasn’t thought about me, but has just seen an opportunity to impose on my time.

If you want to use email marketing, please use it correctly. Make sure its opt-in. In other words, put up a form on your website, or have a paper and pen where you can collect emails from people who want to get on your e-list and hear from you. And remember they want more than just your latest advertisement. Give them something substantial…an article or some advice they can use. And if they unsubscribe that just tells you they would never be your client anyway.