Are you being consistent in your business practices? If you find that your flaking or slipping when it comes to commitments made, it’s time to look at what’s causing you to slack and get refocused.
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You're absolutely right; consistency and reliability speaks volumes. Just as what other sites do and say in relation to yours makes a difference in ranking, reputation (the perception of who you are or who your business is) dictates whether you win or lose a client.
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