Imagine Your Reality

Something I don’t see often enough is businesses posting about the clients they serve. And I’m not advocating posting bad things or complaints, but rather posting about working with the client, or talking about something the client has done. In other words promoting your client on the social media web.

Why should we do this? It’s a way of showing the client appreciation for working with you, and it also shows that you get the client and agree with the mission the client is on. When it comes down to it, it’s a great opportunity to give back to the client and shows that business just how much you value it.

One of the things I like to do with new clients is interview them on my radio show. It gives me an opportunity to learn more about them, while also promoting them to my listeners, and best of all the client gets to be enthusiastic about what they love to, while getting interviewed by someone who is just as interested in their success as they are.

When we promote clients, we show them support. We also show that we don’t just seem them as numbers or money to be made, but as real people, and ones we have a relationship with. We get invested in their success and at the same time we stay more visible in a positive way to those clients. And let’s face it: Who doesn’t love being interviewed about something that’s important to them? So if you work with a client, post a status update about them on your social networks…tell people what they do and show your client you care about their success. The social capital you get will definitely be more valuable than the amount of income you get.

What do you think?