Social Media and audience pt 4
I’ve discussed social media and audience in regards to social networking, but lets turn now to other mediums of social media, such as blogs. A blog, such as this one, can be its own website as well as directing readers to the primary website. But a blog is much more than a website, when we factor in the interactive elements such as comments that allow people to participate in a conversation, or the relatively recent addition of social bookmarking and social networking share buttons that allow readers to promote the content of a blog to other mediums.
Additionally, if you are like me, you might repost excerpts of your blog, with a link back on some of your social networking sites. For instance, on a few different Linkedin groups, I post excerpts of these blog entries, with a link back to the blog. It’s my hope that I’ll start some conversations on Linkedin, but also get some more readers.
However for that to work, I also need to think about who my audience is for this blog. Who do I ideally want to be reading this blog? What message am I conveying and is it a message that someone needs to read? Is the information useful?
Categories: Blog, Social Media
Tags:
