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Book Review: Understanding, Leveraging, & Maximizing Linkedin by Neal Schaffer

In this book, the author spends a lot of time focused on the strategy for using Linkedin for job hunting and networking. To some degree the book is focused on technology, but the author manages to also get the reader to examine how s/he will use linkedin as well as best practices for doing so. This is an informative book, and it’s only slightly dated in the sense that Linkedin has updated a few features. However the author also keeps his blog updated with the latest information about Linkedin. This is a useful reference guide for Linkedin.

5 out of 5

Upcoming Social Media Webinars

Social Media Webinar: How do I use Linkedin for my Business?

Think Linkedin is just for job hunting? Think again! Linkedin is a dynamic site for professionals that can help you reach out and connect with them. In this class I’ll discuss how to use Linkedin for your business, as well as what strategy you need to use to make it work for you.

• Learn how to optimize your Linkedin Profile with applications and other useful features
• Discover how to use the forums, groups, and other Linkedin features as a resource for your business
• Come away with an understanding of how to use Linkedin and what the do’s and don’ts are for it.
• When: Feb 3rd, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

Social Media Webinar: How do I use Twitter for my Business?

Are Tweets driving you crazy as you try to figure out how to use Twitter? Twitter is is an excellent site for keeping up to date on what other people are doing and what the latest news is in your industry. In this class I’ll discuss how to use Twitter for your business, as well as what strategy you need to use to make it work for you.

• Learn how to set up an effective Twitter profile, and use Lists and Search for your social media strategy
• Discover if your business should really be on Twitter or on other sites
• Learn about applications you can use to manage your Twitter presence.
• Come away with an understanding of how to use Twitter and what the do’s and don’ts are for it.
• When: Feb 10, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

Social Media Webinar: How do I use Biznik for my Business?

Did you know that Biznik is a dynamic small business social networking site that can energize business? Biznik is the best social networking site for a small-to-mid sized busienss owner, but a lot of people aren’t sure how to use it. In this class I’ll discuss how to use Biznik for your business, as well as what strategy you need to use to make it work for you.

• Learn what Biznik is and how to create an effective profile.
• Discover how to make Biznik a resource for your business through its forums, articles, other features
• Come away with an understanding of how to use Biznik and what the do’s and don’ts are for it.
• When: Feb 17, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

Social Media Webinar: Successful Social Media Behavior

Social Media isn’t just technology. Social Media is a medium of communication and conversation. But many people who us it don’t understand how to excel at social media. In this webinar I’ll discuss social media behavior and how to be successful, as well as what not to do.

• The value of following-up in social media
• How not to be a spammer, and how to recognize someone who is.
• What successful social media behavior is and how to start doing it consistently
• When: Feb 24, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button

Social Media Webinar: Blogs and Social Bookmarking?

Have you started a blog, but not known what to do with it, or how often you should write a blog? Have you heard of social bookmarking and wanted to know what it is and how it relates to blogs and websites? Blogs don’t have to be complicated. You can learn how to use them to create a credible resource and also drive traffic to your website.

• Learn what blogging is, what good blogging platforms are, and how often to blog.
• Discover how social bookmarking can help you improve your search engine optimization for your website and blog
• Come away with an understanding of good blogging behaviors that will get you subscribers and visitors to your site.
• When: March 3rd, 2pm to 3pm PST, 5pm to 6pm EST, From the comfort of your office or home

Cost: $45. To register, click the paypal button