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The value of cross-promotion with social media

Posted January 13th, 2010 by admin and filed in Social Media, business, marketing, networking

One of my favorite aspects about social media is the ability to cross-promote people in your network by tweeting about a blog entry or special one of those people is offering. The value of such cross-promotion is that you can help other businesses out by mentioning what they are doing and also help out people in your social network who may need to know information that the other business is offering.

The real value of cross-promotion is that it also creates a tighter network. What I mean by that is that you are more aware of what your network is doing and that way you are able to remember someone in your network when a conversation comes up that tells you someone needs that person’s service.

With someone promoting you, you also don’t need to worry that you’re spamming people. That person is promoting you instead and it’s just part of the rest of the information s/he is putting out there. People will be a bit more receptive because that person is vouching for you when s/he promotes your services.

Cross-promotion works best if you do it frequently. If you see someone in your network post some information about classes or an article s/he wrote, promote it. Get the word out for that person and do it consistently. That person will then start to consistently promote you as well, and the benefit will be that both your networks know a bit more about the classes and articles that each of you is putting out there.

Here’s a good example of cross-promotion: I was recently featured in an article on business owners and their resolutions. The author promoted me by writing about me and I’m promoting him by including a link to the article and his blog.

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Wayne Liew

Taylor, thank you for mentioning my blog post here. Mentioning others is one of the simplest ways to add value to the community you're in, your target audience, and of course, to enjoy the many benefits you mentioned in your blog post. However, not many people are doing it.

They see cross promotion as a way to send their referrals, customers and site visitors away but if you really think about it, by linking to a useful article for your site visitors or recommending a solutions provider that can help your customers better with their problems, you are adding value and people will start to trust you, your recommendations and what you say.
TaylorEllwood

Hi Wayne,

It really is and it's also a great way to build your network as well. People like to know that they are noticed. And you're absolutely right about recommending someone to someone else. It's better to help find someone get the possible solution and if that means recommending someone else, that person will really appreciate it. Speaking of which, I will add your blog to my blogroll.