Social Media strategy for my website and presence
As social media continues to evolve, businesses that employ it also need to evolve. In this article I’ll discuss some of my recent changes to my social media presence, based on how my understanding of it has evolved with the technology itself.
First up is plugins and wordpress updates. If you’ve downloaded a wordpress.org file and created your own blog, remember that you need to stay up to date with the latest version of wordpress. For many people this is as simple as a click of a button, but make sure that before you click that button, you back up all your data, so if something goes wrong you can re-apply all of that data to your wordpress blog.
Personally, this is why I prefer a manual approach. It’s obviously not as quick as pushing a button, but the manual approach allows me to go in and do the update from the backside, as well as learn from any mistakes I make in the process. It can be a little time consuming, but what I learn as a result makes up for the time. The benefit of doing the updates is that you do get security updates and other relevant updates for your wordpress account.
Just as you want to update wordpress, you also want to update your plugins, so you have the latest versions. Usually the latest updates will include solutions to bugs and/or improvement in the service the plugins offer. One plug-in I downloaded recently was the Disqus comment plugin and I highly recommend it to anyone who wants to keep track of not only the comments, but also reactions to your blog posts on the social media web. With the reactions feature, I can see who retweeted my blog posts, even if they include my name in the retweet.
The other big change to my social media strategy has been the incorporation of more video. Video is an underused resource in social media, but its increasingly going to become relevant as people use it to create information videos, video blogs, or comedic video entries. I’m planning on making more videos, because I know they provide a level of interactivity that people will want more of as time goes on. After all, if you can see how a product works, as opposed to just reading about it, which will interest you more?
Look for further updates in the future for the changing social media strategy I’m incorporating into my business.
I too am attempting to produce more video. With software like ScreenFlow and Camtasia, creating videos that illustrate on-screen processes has become very easy. I recommend creating a video at least once a week, and uploading it to several video sharing sites simultaneously. (I use the free account version of TubeMogul and upload to blip.tv, dailymotion, metacafe, and youtube all at once)
[...] Imagine Your Reality , Archive » Social media strategy for my … – Social Media strategy for my website and presence. Posted November 3rd, 2009 by admin and filed in Business reputation, Social Media, marketing. Tags: Blog software, Content management systems, social media presence, social media … [...]
Thanks for telling me about tubemogul. I’ll check it out. I think that could be a useful tool.
I too am attempting to produce more video. With software like ScreenFlow and Camtasia, creating videos that illustrate on-screen processes has become very easy. I recommend creating a video at least once a week, and uploading it to several video sharing sites simultaneously. (I use the free account version of TubeMogul and upload to blip.tv, dailymotion, metacafe, and youtube all at once)
Thanks for mentioning Tube Mogul. I'll check them out.